Jess Perenara-Wilkinson

Senior copywriter & content marketer. I love writing & storytelling – almost as much as I love coffee, true crime, and potato fries.

Company logos for "thematic" and "qualtrics" displayed on white rectangles against a stylized feedback

Qualtrics XM Discover vs Thematic: How To Use Them Members Public

Not sure whether to choose Thematic or Qualtrics? This guide compares common business use cases and explains their differences in cost, setup, and insights.

Jess Perenara-Wilkinson
Feedback Analysis

Thematic Analysis: An Overview + Guide Members Public

Explore how thematic analysis can help you uncover valuable insights from qualitative data. Compare manual and AI-driven methods, discover best practices, and see how Thematic software can streamline your analysis process.

Jess Perenara-Wilkinson
Customer Experience

Customer Experience Analysis: How To Measure & Improve CX Members Public

What to consider when evaluating a customer experience analytics solution, and how to use customer insights.

Jess Perenara-Wilkinson
Customer Experience
voice of customer examples

Voice of Customer Examples: How Different Industries Use VoC Insights Members Public

Explore real-world examples of how various industries can use voice of the customer (VOC) insights to improve CX and business performance.

Jess Perenara-Wilkinson
Voice of Customer

Must Use Chattermill Alternatives & Competitors Members Public

A Chattermill competitor could help your business achieve its goals better and faster – while putting the voice of the customer at the heart of everything

Jess Perenara-Wilkinson
AI & Tech

Top Medallia Alternatives & Competitors (And What They’re Best At) Members Public

You’ve been searching for the best customer experience platform and came across Medallia. But, a few things are stopping it from being the best choice for your organization, so you’re looking for alternatives. While some Medallia competitors offer similar all-in-one solutions, there are other alternatives you can use

Jess Perenara-Wilkinson
Thematic vs Others

Who Owns Voice of the Customer (VOC)? Members Public

The answer to the question of who “owns” the voice of the customer (VOC) isn’t as simple as this person or that team. To get the most value from customer feedback, VOC should be integrated and leveraged across your organization to improve customer experience. But that can be hard

Jess Perenara-Wilkinson
Voice of Customer

Best Generative AI User Research Tools: According to OpenAI’s Head of Research Members Public

Arianna McClain knows a thing or two about user research tools and systems. She’s spent most of her career building UX research and insights teams for high-growth tech companies like DoorDash and Cruise. Today, she’s the Head of UX Research at OpenAI. Recently, Arianna shared with us the

Jess Perenara-Wilkinson
Voice of Customer

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