Community Soundbites: What should a customer feedback analysis maturity model look like? Paid Members Public
Each month, Thematic hosts a virtual roundtable for insights professionals within our community. Together, we discuss how we’re seeing this space evolving and swap notes on best practices! Join our community here. We’ve been digging into this concept of “insights maturity” at Thematic for some time now. So,
How to measure customer satisfaction: the complete guide Paid Members Public
Everyone says they want customers to be satisfied, but what are you actually doing to make customers happy? How do you know if you’re on the right track? How do you know if your customer satisfaction efforts make a difference? Why even aim for customer satisfaction at all? We
How to super-charge your Qualtrics setup with Thematic & Power BI Paid Members Public
Qualtrics is one of the most well-known and powerful Customer Feedback Management platforms. But even so, it has limitations. We recently hosted a live panel where data analysts from two well-known brands shared their experiences with Qualtrics, and how they extended this platform’s capabilities. Below, we’ll share the
Community Soundbites: How can insights technology be enhanced by human expertise? Paid Members Public
Technology plays a huge role in the field of CX research and insights. Some work is being automated, some just made easier. As we navigate these changes, the intersect of "humans and technology" is topical for those in our community. So, this month's Insights Community roundtable focused exactly on that.
How to create a positive employee experience for women in tech Paid Members Public
What does it cost to a business to lose an employee? Experts share that for an entry-level role, it's 50% of salary. For an executive role, it's 200% of salary. Today, companies fight to attract a diverse and high-performing team. They want to create a positive employee experience and an
Product update: Thematic’s sentiment analysis more accurate with a 20% reduction of error Paid Members Public
This is the second product update we’ve shared on our blog. So far we’re finding this medium a great way for our customers and enthusiasts to keep up to date with what’s new within the platform. Our team is always working hard to improve Thematic, and today
Community Soundbites: How authentic are your customer-related KPIs? Paid Members Public
How useful and authentic are your customer-related KPIs? This was the topic of discussion during our recent community call for insights professionals.
How Watercare levelled up their insights and CX metrics using Thematic Paid Members Public
Recently, I hosted a webinar with Priya Thurai, Head of Customer Insights at Watercare NZ. We discussed the integral role customer insights have played in enabling their team to improve how they engage in the community. Today, Watercare continues to use Thematic insights to inform their decision making - driving
