Abstract purple design with document, warning icon, and pie chart with yellow accents.

Why Text Analytics Matters: Unlocking Insights for Modern Businesses Members Public

Discover why text analytics is vital for modern businesses, driving better decisions and enhancing customer experiences.

Kyo Zapanta
Kyo Zapanta
Text Analytics
Understanding customer sentiment enables you to make better, data-driven decisions.

Customer Sentiment: How To Analyze & Improve Members Public

Explore how customer sentiment analysis works and the steps and strategies you need to follow to get started.

Alice Longhurst
Alice Longhurst
Customer Experience

Thematic Analysis vs. Sentiment Analysis: Why Thematic Analysis Wins Members Public

Discover how thematic analysis outperforms sentiment analysis in uncovering hidden trends, delivering actionable insights, and adapting to evolving customer feedback. Learn how to leverage both methods for comprehensive customer understanding.

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis

5 practical use cases of customer sentiment analysis for NPS Members Public

In our article about why customer sentiment analysis matters, we introduced you to Maya Angelou's famous quote: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” We even gave you PwC's findings that 32% of customers would

Agi Marx
Agi Marx
AI & Tech
Woman typing at her computer

What is customer sentiment analysis and why should your business care? Members Public

If you are curious about how you'll get to know what your customers truly feel, you need customer sentiment analysis. It’s the process of analyzing feedback to see if customer sentiment is positive, negative, or neutral and, more importantly, why they feel that way. “People will forget what you

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis
AI text analysis tools make it much easier to analyze customer feedback.

The Top AI Text Analysis Tools You Should Be Using Members Public

Beyond NLP: How LLMs Transform Text Analytics Is your Text Analytics solution still relying on B-Grade NLP? Discover how large language models are revolutionizing text analytics, offering deeper insights than traditional NLP approaches. * Understand key NLP limitations and LLM advantages * View real-world results of AI-driven text analytics * Learn how self-learning

Alice Longhurst
Alice Longhurst
AI & Tech

3 learnings from the deep learning for sentiment analysis workshop Members Public

A couple of years ago, our team at Thematic organized and sponsored a free Deep Learning for Sentiment Analysis workshop led by Dr. Felipe Bravo-Marquez. Despite being announced on short notice, it was fully booked within 24 hours, with over 40 attendees eager to dive into the world of NLP

Alyona Medelyan PhD
Alyona Medelyan PhD
Sentiment Analysis
Abstract geometric illustration in purple tones representing Mastering Text Analytics Unlock Insights

Mastering Text Analytics: Overcoming Challenges to Unlock Game-Changing Insights Members Public

Explore the top challenges in text analytics and discover strategies to overcome them effectively.

Kyo Zapanta
Kyo Zapanta
Text Analytics

Table of Contents