Customer Experience

Read blog articles and stories on how to measure customer experience, how to identify what you need to improve and how to analyze feedback data to understand your customer needs.

An icon with an unsatisfied and happy customer floats in the middle as other feedback UI floats in the background.

6 Ways to Use Sentiment Analysis to Improve Customer Experience Members Public

Discover six data-backed tactics to turn customer sentiment into churn reduction, higher NPS, and real-time service wins within weeks.

Kyo Zapanta
Kyo Zapanta
Customer Experience
A data pipeline is visualized - several data points go through it with the end having a closed loop.

How Atlassian Built a Scalable Data Pipeline to Close the Loop with Customers Members Public

Discover how Atlassian built a scalable feedback system to turn unstructured data into insight, action, and measurable results.

Kyo Zapanta
Kyo Zapanta
Customer Experience
A business woman stands in front of numerous feedback bubbles, thinking & contemplating.

7 Ways to Prioritize CX Investment Using Thematic and Critical Feedback Points Members Public

Discover practical ways to use thematic and critical points in feedback analysis to make informed CX investment decisions.

Kyo Zapanta
Kyo Zapanta
Customer Experience
A woman is shopping on her phone, leaving and reading through other people's reviews.

How the Inner Loop Turns Feedback Into Loyalty Members Public

Learn how the inner loop helps teams act on feedback fast—boosting customer satisfaction and loyalty.

Kyo Zapanta
Kyo Zapanta
Customer Experience
A visualization of a data stack.

What Voice of Customer Teams Need to Know About the Modern Data Stack Members Public

Explore how VoC teams can use the Modern Data Stack to unify feedback, drive action, and scale impact across the entire organization.

Alyona Medelyan PhD
Alyona Medelyan PhD
Customer Experience
graphic of a feedback loop

What is a feedback loop and how does it work? Members Public

Feedback loops help businesses to understand their customers' needs better and make informed decisions to improve customer experience. Here's a quick breakdown.

Caley McGillvary
Caley McGillvary
Customer Experience

The Untold Love Story Between Churn and Customer Feedback Loops Members Public

Customer churn can be a nightmare, but controlling it is key to the long-term survival of your business. Why? Because repeat customers lead to higher profits for your business as they are associated with higher sales.

Alyona Medelyan PhD
Alyona Medelyan PhD
Churn & Loyalty
A customer service representative listens intently. Around her are several elements symbolizing customer support.

From Feedback to Action: Enhancing Customer Service Through Effective Feedback Loops Members Public

Learn how to implement an effective customer service feedback loop to boost satisfaction and loyalty.

Kyo Zapanta
Kyo Zapanta
Customer Experience

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