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Caley McGillvary

Caley McGillvary

Content Marketing
Caley enjoys creating relevant and useful content to help people upskill and solve problems.
5 Posts
Voice of the Customer for Product Operations
Voice of the Customer for Product Operations

A game-changing system that product ops can (and should!) implement is a Voice of the Customer (VOC) program for the product team. Done right, a VOC program will improve decision-making, clarify priorities and validate product roadmaps.

Product Experience
Why Customer Intelligence is a big deal for product teams
Why Customer Intelligence is a big deal for product teams

Customer intelligence is crucial to building better products and experiences. It's the system of collecting and analyzing customer data to access the deep understanding and actionable insights your product team need.

Product Experience
Product update: Introducing Workflows
Product update: Introducing Workflows

We’ve implemented a new feature called Workflows, which triggers email or Slack notifications based on detected changes in your data.

Product Experience
Product validation: Using customer feedback analytics to build a roadmap
Product validation: Using customer feedback analytics to build a roadmap

An essential part of product development, product validation utilizes feedback analysis to eliminate dead ends and false starts. Here’s what you need to know.

Product Experience
Unlocking contextual insights with Levels to build a better product
Unlocking contextual insights with Levels to build a better product

Through using Thematic, Levels can focus on specifics in user experiences and be more human-centered in their design solutions.

Customer Journeys