Thematic Changelog

What a year it's been. As we head into the holidays, I wanted to share what we've been building, and honestly, these feel like some of the most impactful updates we've shipped all year.

You know we love hearing your feedback—and this quarter, over 15 organizations joined us in beta testing Deep Dive, our new AI-powered insights feature. Your feedback has been pivotal in making this feature valuable so thank you, and before I dive in: if you ever want early access to features we're testing, just let me or your CSM know. We're always looking for partners who want to shape what we build.

Alright, let's talk about what's new.

What We've Been Building

Deep Dive: The insights you'd spend hours finding, ready in seconds

Here's the problem we kept hearing:

"I know there's something important buried in this theme, but I don't have time to read through 500 comments to find it."

Deep Dive was built to solves this.

Think of it as your AI research assistant that reads every comment in a theme, identifies the patterns, and writes up the key insights - the kind you'd put straight into a presentation or email to your stakeholders. Each insight shows you exactly which sentences and comments it's based on (with all the metadata intact), so you can back up every insight with real verbatims.

What makes it different:

• Report-ready insights - No more digging through hundreds of comments to find patterns. Deep Dive surfaces and formats them as insights, ready to drop into reports.
• Targeted insights - Wondering what customers say about "mobile app" within a theme or subtheme? Ask Deep Dive to generate insights around any specific topic.
• Full transparency - Like with everything we do at Thematic, every insight links back to the actual comments, so you can verify the source and dig deeper
• And Coming Soon... - You'll be able to create themes directly from each deep dive insight. Found something worth tracking over time? Turn it into a theme with one click.

Here's how one of our customers describes the value of deep dive:

"Something that we traditionally used the whole analysis tool to determine was handed to us on a silver platter."

Watch me explain Deep Dive (5 min) or Check out our Knowledge Base

A Fresh New Look for 2026

We've also updated the Thematic portal with new colors and a more modern design that makes important information stand out more clearly. It's currently opt-in (check your user profile menu if you missed our one-off popup). We plan to roll it out as the default in Q1 2026.

This decision wasn't just about aesthetics - we've rethought how color directs your attention so you can scan insights faster and focus on what matters. And as always, we would love to hear your feedback!

Quality-of-Life Improvements

We've also shipped these updates that make day-to-day work smoother:

• Customize your workspace - Add your logo and org details by clicking your Profile → Manage Workspace
• Improved Answers Sharing - Text formatting stays intact when you copy from Answers into reports or emails
• Consistent Dashboard digests - Dashboard digest widgets titles now match the widget titles on the actual dashboard (no more mental translation!)

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It’s been another few months of putting our heads down to ship features and enhancements that solve the frictions that add up over time. 



Many of these updates came directly from conversations with you: team meetings on Thursdays but reports arriving on Mondays, scrolling through hundreds of themes looking for one specific phrase, spending time reformatting insights for presentations. 

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Here's what we've solved in Q3 of 2025.


What We've Been Building

Confidence in Delivering The Full Analysis

We know you need to be able to guide the AI analysis, while managing themes efficiently. We’ve improved this in a few ways:

• ‍Automated Theme Discovery - Set up our new Theme Discovery Workflow to get monthly updates on new themes emerging in your customer feedback. Thematic shows you potential additions for you to review via email or slack, so you're not manually checking every upload for new themes.‍
• Theme Editor Search - Hit Ctrl/Cmd + F to instantly find any theme or phrase in your theme structure. No more scrolling through hundreds of themes wondering "do we already have theme about X?".

Faster to Share What Matters With Decision Makers


We continue to focus on removing friction in reporting and notifications, to take the hassle out of delivering insights and data. We’ve streamlined your reporting in a few ways: 

• ‍Flexible Email Scheduling - Pick any day of the week or month for dashboard emails. Your reports finally align with your team's actual schedule, instead of being stuck with Monday digests.‍
• ‍‍Improved Email Reports - The key details in your benchmark and comparison widgets now show up in email digests by default, with a link to see the full widget. Helping you share more of the story you wanted to.

Many of the updates we’re sharing today started as conversations with you - on calls with our product team, in reviews with customer success, and through the feedback you’ve taken the time to share. We always learn a lot from those moments, and they directly shape what we build.

Some of the problems you raised weren’t possible to solve - until now. With the rich experience of our product and research teams and the latest advances in language models, we’ve been able to turn that potential into practical, reliable solutions. Here’s what we solved for you in the second quarter of 2025.

What We've Been Building

We know you need to be able to trust what the AI finds and explain it to others. We've tackled this in a few ways:

More Confidence in Your Analysis

• Data Upload Alerts - Now, you can get email or Slack notifications when uploads finish (or fail), with details on row counts and any errors. You can dive into the analysis, confident that you’re drawing insights from complete data. Check out our knowledge article to learn how to set it up!
• New level of Themes Discovery- Our AI is now even better at discovering untagged themes from all your feedback or from specific base/subthemes. The AI will suggest new themes or show how to enrich existing ones. You're still in complete control - accept, reject, or modify what the AI finds. It's been awesome to hear that many of you have been loving it.
• Theme Quality Tracker - You'll see instant, color-coded confidence scores for coverage, specificity, and accuracy right in the editor. The scale goes from orange (Needs Work, <70%) to blue (Good, 70-80%) to green (Great, 80-90%) to turquoise (Excellent, >90%). No more guessing whether your analysis is complete.

Faster Path to What Actually Matters

We've focused on helping you cut through the noise and act on insights faster:

• AI Theme Summaries - Click any theme in Score Change or Significant Changes and you'll see an instant explanation panel explaining what's happening and why. No more manual digging to understand score movements.
• Email Workflow Enhancements - You can now customize email subject lines and body text, include CSV attachments of the relevant comments, and see delivery history for each workflow. Our goal is to make it easy for your teams to receive targeted alerts and the necessary context for an issue, without needing to go into Thematic.
• Heatmap Widget - Your ops teams get a visual grid showing which locations have real problems versus statistical noise, with red-to-blue color coding. Click any cell to drill down and see the specific themes driving those scores.

Enterprise Controls That Don't Get in Your Way

• Row Deletion Tool - There’s a new improved system to delete specific data rows based on time ranges or row IDs, with built-in safety checks to prevent accidental deletions.
• Better Audit Trails - Complete data processing history showing every analysis step, theme edit, and user action with timestamps.

Check out our Knowledge base for all the details if you want to dig into setup and best practices.

Plus Some Quality-of-Life Improvements

Better CSV exports with field selection checkboxes, performance improvements for large datasets over 100k, and a cleaner theme editor interface with improved drag-and-drop.

What's Next?

Next quarter we're focused on making insights accessible to people who aren't analysts: your managers and executives who need answers but don't want to learn how to query data. We’re also looking at how we can help our customers combine datasets to get comprehensive analysis views for different team needs.

P.S. The Heatmap Widget has been getting great feedback from our retail industry customers. Worth checking out if you're doing location-based analysis.

Based on your valuable feedback from our recent NPS survey, we've prioritized and shipped over improvements across 5 key areas in Thematic. These updates directly address your needs for a more powerful and easy to use Thematic platform, and are all available now.

Here are five key areas we've improved:

1. Automated Data Exports
2. More Intelligent Themes Analysis (aka Themes V2)
3. Improved Email Digests
4. Answers Improvements
5. Data management Improvements

Continue reading to find out more or get a deep dive in our latest blog post.

1. Automated Data Exports

• Export your feedback data automatically to your preferred platforms. (our first integration was SFTP, but let us know what we should work on next!)
• Save and export your customized feedback views with all settings intact, allowing you to maintain consistency in your reporting.
  
  Check out our help article on how to export your data

2. More Intelligent Themes Analysis (aka Themes V2)

• Experience our enhanced Themes system that creates more intuitive themes, that align with your business context, making insights more actionable and relevant to your goals.
• Easily migrate themes from one dataset to another, saving you valuable setup time when analyzing new feedback sources. Learn how to migrate themes.
• Create themes on the fly while reviewing untagged comments, helping you capture insights the moment you spot them. Watch this video to learn how to theme untagged comments.

3. Improved Email Digests

• You can now schedule quarterly and annual email digests to keep your team informed at the right intervals.
• Quickly and easily identify which filters are applied in email digests.
  
  Check out our help article on sharing dashboards

4. Answers Improvements

• Get clearer visibility into which datasets Answers is using in real time.
• Easily adjust the dataset to draw answers from at any time.

5. Data management Improvements

• Download input data directly from jobs.
• Track your data processing with a full history view and status updates.
  
  Check out our help article about managing data

All these improvements are available now in your Thematic account. They're designed to help you spend less time on setup and more time generating valuable insights from your customer feedback.

You can also check out the full write-up on the latest product updates in our blog to discover how you can make the most of these new features.

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This month, we're excited to share some key enhancements designed to make your customer feedback analysis even more efficient! We’ve introduced new ways to group your data with the Export Assistant and rolled out improvements to Answers that will streamline your workflow.

Here’s a quick look at what’s new:

1. Export Assistant Improvements

The Export Assistant now offers even greater flexibility for your reporting. In addition to grouping data by time periods, you can now organize it by non-date segments like score and country. This update helps you create more tailored reports, saving time and simplifying your analysis. If you have access to the Analysis tool, this feature is available to you.

Learn more in our knowledge base.

2. New Updates to Answers

More Accessible Links:

You can now access Answers from multiple areas in the product, including the Welcome Page, Dashboard, and Analysis tools. This makes it easier to get insights wherever you are in Thematic! Your selected dataset will seamlessly carry over into Answers, so you can keep working without interruptions.

Learn how to use Answers here.

Pinned Comments:

When reviewing large sets of comments, you can now pin the most relevant ones. This makes it easy to revisit important comments later, or direct others to your pinned comments when sharing your saved answers. Simply use the 'Pinned' toggle button to filter them.

Learn more about sharing saved answers.

Enhanced Multiple Dataset Support

We've improved Answers’ ability to handle multiple datasets. Previously, if a question couldn’t be answered across all selected datasets, no answer was provided. Now, if at least one dataset has an answer, it will be displayed—reducing errors and giving you more insights faster.

Check out these example questions to ask in Answers here.

Be sure to check out our blog and sign up to stay informed about new product updates! We always welcome your feedback, so feel free to reply to this email or reach out to your Customer Success Manager.

Thanks,

Grace Bariso

Product Director

From time to time, Thematic sends product update emails. If you do not want to be notified of product updates, you can unsubscribe here at any time.

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We're committed to keeping you in the loop!

To make sure you're getting the most out of Thematic, we've been working hard behind the scenes to deliver timely product news so that you never miss an update. Starting now, you'll see more helpful tips and updates delivered right inside Thematic with our new in-product messaging.

We've got so much goodness to share, that this month we've broken down the product updates into a series of emails.

Here's the first look at what we've been built...

1. Highlighting Themes on Conversational Analytics:

Our new and improved feature within the Analysis tool now offers summarized insights, automated scores, and conversation references. Based on initial feedback from the beta, we’ve made improvements so you can click on themes to see segments in the summary and references to the original conversations.

Existing customers can join the beta, just reach out to your Customer Success Manager to find out how to add your data. You can learn more about using Conversational Analytics in our Knowledge base.

2. Improvements to Answers:

Since it’s launch, Answers has become your go-to tool in Thematic. We rolled out some updates to improve its value. Answers is ready and available to all users on Core and Explorer seats. So dive in and explore the new features!

Email Sharing of answers:

Previously, we’ve made it easier to share saved answers with other Thematic users by creating direct links.

Now, with email sharing, you can share the insights with anyone, even those without a Thematic account. Your colleague can now review the insights from Answers, along with any message you want to add, all wrapped up in a user-friendly email format.

Learn more about the various ways to share saved answers here.

3. Snowflake Reader Integration:

We’re excited to introduce our custom integration with Snowflake. This unidirectional Snowflake Reader Account integration allows us to pull data from your Snowflake account.

Check out our help article to set up the Snowflake integration.

Check out the full write-up on the latest product updates in our blog. Discover how you can make the most of these new features.

As always, we welcome your feedback, so feel free to reply to this email or reach out to your Customer Success Manager!

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