Why you need to mine positive scores for negative themes Paid Members Public
Your survey results look awesome. The scores are high and customers seem generally happy. Most survey responses have top-box ratings, which means the customer selected one of the two highest rating options. Nothing to worry about, right? Not so fast. There might be a hidden danger lurking in those positive
5 reasons to choose text analytics to find meaningful insights Paid Members Public
Discover why text analytics is the best way to find meaningful insights in customer responses.
How to measure accuracy of coding survey responses Paid Members Public
In this article, we explain how to evaluate the accuracy of coding survey responses. Whether coding is manual or automated, we recommend using the same method and explain here how it works in practice. Why measuring the accuracy of coding matters Responses to open-ended questions in surveys are full of