Alice Longhurst

Alice digs deep into our data and analysis to share useful and actionable insights for CX, insights & analytics professionals.

What is the Voice of Customer (VoC)? Start A Program Easily Members Public

Voice of Customer Made Easy: The Professionals’ VoC Handbook Written by a CX expert, this handbook simplifies VoC strategies and helps you get the most from customer feedback. What's inside: * Easy-to-follow VoC strategies * Tips for analyzing feedback * Plus: Bonus VoC checklist Download your free copy today! See Thematic in Action

Alice Longhurst
Alice Longhurst
Product Experience
Charts and numbers go through a window, analyzing input and the data model.

How Thematic Uses Cassie Kozyrkov’s 3 Criteria to Validate Its AI System Members Public

We decided to apply the “Kozyr criteria” to Thematic’s AI-powered feedback analytics tool to find out whether it would pass the test.

Alice Longhurst
Alice Longhurst
AI & Tech
Understanding customer sentiment enables you to make better, data-driven decisions.

Customer Sentiment: How To Analyze & Improve Members Public

Explore how customer sentiment analysis works and the steps and strategies you need to follow to get started.

Alice Longhurst
Alice Longhurst
Customer Experience
AI text analysis tools make it much easier to analyze customer feedback.

The Top AI Text Analysis Tools You Should Be Using Members Public

Beyond NLP: How LLMs Transform Text Analytics Is your Text Analytics solution still relying on B-Grade NLP? Discover how large language models are revolutionizing text analytics, offering deeper insights than traditional NLP approaches. * Understand key NLP limitations and LLM advantages * View real-world results of AI-driven text analytics * Learn how self-learning

Alice Longhurst
Alice Longhurst
AI & Tech
A smiling call center agent with a headset, overlaid with sentiment visuals like happy faces and colorful audio waveforms.

Get Started With Contact Center Sentiment Analysis (Voice/Text) Members Public

Why sentiment analysis matters for contact centers and what types of data you might want to use.

Alice Longhurst
Alice Longhurst
Sentiment Analysis
Sentiment scale from angry to happy, overlaid with customer review cards showing star ratings

How To: Sentiment Analysis Of Reviews (& What To Use) Members Public

Why sentiment analysis of reviews matters to your organization, and what you need to do to get started with your own program.

Alice Longhurst
Alice Longhurst
Sentiment Analysis
Understand your customers better with AI-powered sentiment analysis.

How To Start Using AI-Powered Sentiment Analysis Members Public

Everything you need to know about using AI-powered sentiment analysis in your business for fast and accurate sentiment analysis.

Alice Longhurst
Alice Longhurst
AI & Tech
Social media sentiment analysis tools help businesses track brand reputation.

Social Media Sentiment Analysis: Simple Guide + Best Tools Members Public

Step-by-step guide to doing your own social media sentiment analysis and the best tools available.

Alice Longhurst
Alice Longhurst
Sentiment Analysis

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