
15 eCommerce Stats That Prove CX is a Growth Engine Paid Members Public
Discover 15 eye-opening statistics that reveal how customer experience (CX) is the growth engine for eCommerce. Learn the impact of personalization, AI, omnichannel strategies, and more on revenue and customer satisfaction.

Removing the 'Pebble' to Reduce Customer Experience Friction Points Paid Members Public
Uncover the hidden "pebbles" eroding your customer experience. Learn how to use customer feedback and analytics to identify and remove friction points, boost loyalty, and engineer effortless experiences. Discover 7 strategies for proactive CX improvement.

How To Build Your Own Feedback Analysis Solution Paid Members Public
Plus learnings from talking to 1700+ insights & research experts over the past 8 years At Thematic, we’ve spent years designing and developing our customer feedback analysis platform. While I’d love for everyone to be using ours, I understand that you might have the resources and the time to

My Take on Qualtrics X4 2024 and the AI announcements Paid Members Public
Qualtrics X4 Summit is the most attended customer and employee experience event. Close to ten thousand people join Qualtrics X4 each year in Salt Lake City. To be honest, I regret not adding it to my “conference circuit” sooner. This was my second time, and again it’s definitely been

Transparency vs. Black Box AI: Navigating the Landscape of Feedback Analysis Paid Members Public
The AI that most companies use today is basically a black box. When it comes to making business decisions, how well do we need to understand 'the decision maker behind the curtain?' We explore how to check if AI makes the right decisions to improve products, services and experiences.

The Beginner's Guide to Customer Experience Analytics Paid Members Public
Customer Experience Analytics (CXA) is key to understanding why customers buy or churn. This guide will help you use your use customer data to get insights and understanding to drive better business decisions and improve revenue.

Ecommerce Voice of Customer: A Comprehensive Guide Paid Members Public
The best eCommerce customers have a high repeat purchase rate and leave positive comments. Say, a proportion of these high-repeat customers start to drop off. They’re buying less, then suddenly not buying at all. What’s happening? You’re not face-to-face with these customers, so you need a way

How Watercare drives customer excellence with VoC and Thematic Paid Members Public
When two major storms wreaked havoc on Auckland and Watercare’s infrastructure the utility went through a CX crisis. With a massive influx of calls to their support center, Thematic helped them get insights from this data to forge a new approach to restore services and satisfaction levels.