15 eCommerce Stats That Prove CX is a Growth Engine Members Public

Discover 15 eye-opening statistics that reveal how customer experience (CX) is the growth engine for eCommerce. Learn the impact of personalization, AI, omnichannel strategies, and more on revenue and customer satisfaction.

Aphinya Dechalert
Aphinya Dechalert

Removing the 'Pebble' to Reduce Customer Experience Friction Points Members Public

Uncover the hidden "pebbles" eroding your customer experience. Learn how to use customer feedback and analytics to identify and remove friction points, boost loyalty, and engineer effortless experiences. Discover 7 strategies for proactive CX improvement.

Aphinya Dechalert
Aphinya Dechalert
Churn & Loyalty

How To Build Your Own Feedback Analysis Solution Members Public

Plus learnings from talking to 1700+ insights & research experts over the past 8 years At Thematic, we’ve spent years designing and developing our customer feedback analysis platform. While I’d love for everyone to be using ours, I understand that you might have the resources and the time to

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

My Take on Qualtrics X4 2024 and the AI announcements Members Public

Qualtrics X4 Summit is the most attended customer and employee experience event. Close to ten thousand people join Qualtrics X4 each year in Salt Lake City. To be honest, I regret not adding it to my “conference circuit” sooner. This was my second time, and again it’s definitely been

Alyona Medelyan PhD
Alyona Medelyan PhD
We don’t need to know how LLMs understand text, but we need to know how they analyze feedback

Transparency vs. Black Box AI: Navigating the Landscape of Feedback Analysis Members Public

The AI that most companies use today is basically a black box. When it comes to making business decisions, how well do we need to understand 'the decision maker behind the curtain?' We explore how to check if AI makes the right decisions to improve products, services and experiences.

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

The Beginner's Guide to Customer Experience Analytics Members Public

Customer Experience Analytics (CXA) is key to understanding why customers buy or churn. This guide will help you use your use customer data to get insights and understanding to drive better business decisions and improve revenue.

Aphinya Dechalert
Aphinya Dechalert
Customer Experience

Ecommerce Voice of Customer: A Comprehensive Guide Members Public

The best eCommerce customers have a high repeat purchase rate and leave positive comments. Say, a proportion of these high-repeat customers start to drop off. They’re buying less, then suddenly not buying at all. What’s happening? You’re not face-to-face with these customers, so you need a way

Aphinya Dechalert
Aphinya Dechalert
Customer Experience

How Watercare drives customer excellence with VoC and Thematic Members Public

When two major storms wreaked havoc on Auckland and Watercare’s infrastructure the utility went through a CX crisis. With a massive influx of calls to their support center, Thematic helped them get insights from this data to forge a new approach to restore services and satisfaction levels.

Alana Dell
Alana Dell
Using Thematic

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