How an Apple Music bug hurt their rating on the Google Play store Members Public

There's an avalanche of data out there, and it's fun for us here at Thematic to put our platform through its paces and see what turns up. In this case, we analyzed reviews of the Apple Music app on the Google Play store.

Caley McGillvary
Caley McGillvary
Product Experience

Getting a Dasher sense: How Emma Glazer at DoorDash builds customer understanding Members Public

As a marketing director at America’s largest online food delivery company, Emma is on a quest to understand what matters most to the DoorDash delivery drivers – or dashers – who are her customers.

Alana Dell
Alana Dell
Customer Experience

Product update: Slack analysis Members Public

We’re happy to say that Thematic is now able to integrate and analyze the text within a specific Slack channel to uncover the sentiment and themes of each message.

Nathan Holmberg
Nathan Holmberg
Product Experience

Voice of the Customer for Product Operations Members Public

A game-changing system that product ops can (and should!) implement is a Voice of the Customer (VOC) program for the product team. Done right, a VOC program will improve decision-making, clarify priorities and validate product roadmaps.

Caley McGillvary
Caley McGillvary
Product Experience

Why Customer Intelligence is a big deal for product teams Members Public

Customer intelligence is crucial to building better products and experiences. It's the system of collecting and analyzing customer data to access the deep understanding and actionable insights your product team need.

Caley McGillvary
Caley McGillvary
Product Experience
A big blue robot looks down at a red robot that has fallen

Know what great looks like: building trust in text analytics software Members Public

When it comes to analyzing feedback, AI can be your best friend. But can you trust text analytics software if you don’t understand how it works?

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis

Product update: Introducing Workflows Members Public

We’ve implemented a new feature called Workflows, which triggers email or Slack notifications based on detected changes in your data.

Caley McGillvary
Caley McGillvary
Product Experience

Product validation: Using customer feedback analytics to build a roadmap Members Public

An essential part of product development, product validation utilizes feedback analysis to eliminate dead ends and false starts. Here’s what you need to know.

Caley McGillvary
Caley McGillvary
Product Experience

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