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The Beginner's Guide to Customer Experience Analytics

The Beginner's Guide to Customer Experience Analytics
Members Public

Customer Experience Analytics (CXA) is key to understanding why customers buy or churn. This guide will help you use your use customer data to get insights and understanding to drive better business decisions and improve revenue.

Aphinya Dechalert
Aphinya Dechalert
Customer Experience

Recent posts

Fitness Tracker Showdown: Garmin Connect vs Strava
Fitness Tracker Showdown: Garmin Connect vs Strava
Members Public

Two of the most popular apps for fitness tracking are Strava and Garmin Connect. I've chosen to compare App Store reviews for both to see what I can discover. If a run, bike or swim isn’t recorded by an app it didn’t actually happen, right?

Feedback Analysis
How to build a feedback form: 11 customer feedback examples
How to build a feedback form: 11 customer feedback examples
Members Public

Learn how to leverage customer feedback to create a better product and enhance your customer service. Get inspired by these 11 customer feedback examples.

Feedback Analysis
4 tips to mature your VoC programme
4 tips to mature your VoC programme
Members Public

Having a VoC programme is not just listening to customers and monitoring performance. A mature programme enables you to continuously improve, driving business performance in return. So how do you move up the maturity curve?

Customer Experience
What does GPT-4 mean for Insights Professionals?
What does GPT-4 mean for Insights Professionals?
Members Public

How will GPT-4 change the work of insights professionals? Will it take over the insights and research landscape - or can we use it to our advantage?

AI & NLP
Product update: Theme Summarizer
Product update: Theme Summarizer
Members Public

Our Theme Summarizer feature is now powered by generative AI, so you can get an instant understanding of any theme in your data!

Thematic
What is it like to attend the Qualtrics X4 Summit? And is it worth it?
What is it like to attend the Qualtrics X4 Summit? And is it worth it?
Members Public

Is attending the Qualtrics X4 summit worth it? If you are thinking of attending the next X4, let me summarize my experience for you.

Product update: view customer comments from your dashboard
Product update: view customer comments from your dashboard
Members Public

With our latest update, you can view customer comments from your Thematic dashboard. Enable comments in any widget with clickable themes, and get an immediate view of the customer, in their own words.

Thematic
Embracing red metrics: putting the focus on actionable analytics
Embracing red metrics: putting the focus on actionable analytics
Members Public

Red metrics provide incredibly valuable insights from your CX and operational data. But we’re conditioned to think that success equals a green scorecard. Here's how to put the focus back on what really matters.

Customer Experience
6 ways product managers can leverage feedback analytics software
6 ways product managers can leverage feedback analytics software
Members Public

Feedback analytics software makes it easy for product managers to get a better understanding of what works (and what doesn't!) for their users. Find out how this helps build better products!

Feedback Analysis
Harnessing NLP to address customer needs: Munna Ahaduzzaman at Atlassian
Harnessing NLP to address customer needs: Munna Ahaduzzaman at Atlassian
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Atlassian has to make sense of disparate customer datasets across all of its products. With Thematic, they can drill down into the detail, finding exactly where a problem originates and what needs to be fixed.

Feedback Analysis
How to build a customer feedback taxonomy
How to build a customer feedback taxonomy
Members Public

What's the right way to build a feedback taxonomy? At Thematic, we’ve seen over a hundred teams build theirs using our solution. Read on to discover our learnings!

Thematic
Why listening to customers matters in a recession
Why listening to customers matters in a recession
Members Public

How can you stay relevant in a competitive market - especially one under the pressure of a recession? By listening to your customers.

Customer Experience