When we conduct research, need to explain changes in metrics or understand people's opinions, we always turn to qualitative data. Qualitative data is typically generated through: Interview transcriptsSurveys with open-ended questionsContact center transcriptsTexts and documentsAudio and video recordingsObservational notesCompared to quantitative data, which captures structured information, qualitative data is unstructured
Extracting key insights from large datasets sounds daunting but it doesn’t have to be. With access to the right feedback analysis software, you’re hours away from having valuable and actionable insights to power your CX interventions. The ticket to the game is finding a partner who can funnel
Everyone says they want customers to be satisfied, but what are you actually doing to make customers happy? How do you know if you’re on the right track? How do you know if your customer satisfaction efforts make a difference? Why even aim for customer satisfaction at all? We
What is the secret to achieving more with less? As you and I well know, it’s all about working on the right things. However, so much resource is dedicated to building the wrong things. Software companies are notoriously bad at this. Pendo.io analyzed usage data collected by SaaS
In a recent presentation for NEXT by the Insights Associations, LinkedIn market research professional Allison Schoer joined Thematic’s co-founder Alyona Medelyan to share how LinkedIn uses Thematic to dig deep into feedback trends, align stakeholders around initiatives. If you would like to watch the presentation, check it out below.
The world has now recognised and is starting to see the devastating impact that COVID-19 (or Coronavirus) will have on the lives of many. I live in New Zealand and at the time of writing this we have only 28 confirmed cases of Coronavirus. Despite this, businesses here are