Customer Experience

Read blog articles and stories on how to measure customer experience, how to identify what you need to improve and how to analyze feedback data to understand your customer needs.

Customer experience insights with Jeremy Watkin, Customer Service Leader at FCR Members Public

We interview Jeremy Watkin, the Customer Experience Leader at FCR and co-founder and regular contributor on Customer Service Life. He shares his keys to building a great customer experience program and how lack of employee engagement can affect the customer experience. Can you briefly explain your background and current role

Agi Marx
Agi Marx
Customer Experience

Guest interview: Sean Hawkins, Customer Service Leader & Speaker Members Public

Thank you to Sean Hawkins, Customer Service Leader & Speaker, for making the time to do an interview with us on the subjects of customer experience and customer retention. In terms of achieving organizational success, can you define the importance of the relationship between employees and customers? If you don’t

Agi Marx
Agi Marx
Customer Experience
Angry customer giving one star reviews

Why you should never tell the customer “no”, says Richard Shapiro Members Public

We pick Richard Shapiro’s brain on best practices for customer satisfaction and customer experience. As the founder and president of The Center For Client Retention (TCFCR), he is a great candidate for our guest interview. Name at least 3 key factors that you believe affect customer satisfaction, whether positive

Agi Marx
Agi Marx
Customer Experience

Why you need to mine positive scores for negative themes Members Public

Your survey results look awesome. The scores are high and customers seem generally happy. Most survey responses have top-box ratings, which means the customer selected one of the two highest rating options. Nothing to worry about, right? Not so fast. There might be a hidden danger lurking in those positive

Agi Marx
Agi Marx
Customer Experience

Emotional analysis of customer feedback – the missing link Members Public

According to Bruce Temkin’s 2016 study, after a positive emotional experience, customers are 15 times more likely to recommend a company. 15 times more likely! That’s a huge difference. Not surprisingly, emotion analysis is receiving a lot of buzz. But do the current solutions deliver on the key

Alyona Medelyan PhD
Alyona Medelyan PhD
Customer Experience

The 5 major faults of word clouds Members Public

“Every time I see word clouds presented as insight, I die a little inside”, J. Harris, data journalist. If you are a manager, there is a high chance that you’ve encountered word clouds in reports on key company issues, such as customer service or employee satisfaction. I still remember

Alyona Medelyan PhD
Alyona Medelyan PhD
Customer Experience

Actionable insights: can data analysis software deliver them? Members Public

When it comes to making sense of data, getting actionable insights is the holy grail. But what does this even mean? When is a finding an insight? When is an insight actionable? Can data analysis deliver them? Let’s get to the bottom of this by looking at some examples.

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

Top 3 reasons why most NLP fails Members Public

Understanding customer comments, on a large scale, needs to be automated. So, it requires Natural Language Processing (NLP) or Text Analytics. Unfortunately, most open-source NLP tools were developed on text researchers have easy access to. These are typically news articles, research papers and movie reviews. I learned that the analysis

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

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