Customer Experience
Read blog articles and stories on how to measure customer experience, how to identify what you need to improve and how to analyze feedback data to understand your customer needs.
4 tips to mature your VoC programme Paid Members Public
Having a VoC programme is not just listening to customers and monitoring performance. A mature programme enables you to continuously improve, driving business performance in return. So how do you move up the maturity curve?
Embracing red metrics: putting the focus on actionable analytics Paid Members Public
Red metrics provide incredibly valuable insights from your CX and operational data. But we’re conditioned to think that success equals a green scorecard. Here's how to put the focus back on what really matters.
Why listening to customers matters in a recession Paid Members Public
How can you stay relevant in a competitive market - especially one under the pressure of a recession? By listening to your customers.
Solving for the whole customer experience: Ant Marty from Instacart Paid Members Public
Instacart has four distinct types of customers: their end consumers, personal shoppers, retailers, and the companies advertising on their platform. Hear from Ant Marty about how she uses Thematic to solve for Instacart's whole customer experience.
Getting a Dasher sense: How Emma Glazer at DoorDash builds customer understanding Paid Members Public
As a marketing director at America’s largest online food delivery company, Emma is on a quest to understand what matters most to the DoorDash delivery drivers – or dashers – who are her customers.
Unleash the power of CX metrics with feedback analytics Paid Members Public
Feedback analytics can unleash the power of CX metrics by telling the “why” behind these scores. Learn how you can benefit from feedback analytics.
Community Soundbites: How we effectively share insights with the business Paid Members Public
Each month, Thematic hosts a virtual roundtable for CX & insights professionals within our community. Together, we discuss how we’re seeing this space evolving and swap notes on best practices! Join our community here. This month our members joined the call ready dive into the field of sharing insights. We
What Are The Best Qualtrics Competitors And Alternatives? Paid Members Public
Are you looking for Qualtrics alternatives? Is this because the features are not a good fit? Do you find it difficult to use? Or is the pricing the issue? In this article we’ll analyze the pros and cons of the key Qualtrics competitors to help you decide which is
