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What is Unified Data Analytics and why should you care? Paid Members Public
If you're part of a Voice of Customer or research team, you probably deal with customer surveys, complaints, chats or call transcripts every day. And with that, do you find yourself jumping between tools, trying to piece together the full story? That’s where Unified Data Analytics comes in. Unified
Coding Qualitative Data: How To Guide Paid Members Public
A starting guide for coding qualitative data manually and automatically. Learn to build a coding frame and find significant themes in your data!
Qualitative Data Analysis: Step-by-Step Guide (Manual vs. Automatic) Paid Members Public
See Thematic in Action Experience the power of AI Try Thematic Best Practices For Analyzing Open-Ended Questions Authored by Alyona Medelyan (PhD in Natural Language Processing & Machine Learning), this is a complete guide on the analysis of qualitative data. Learn the key approaches to analysis, how to set up a
Qualtrics XM Discover vs Thematic: How To Use Them Paid Members Public
Not sure whether to choose Thematic or Qualtrics? This guide compares common business use cases and explains their differences in cost, setup, and insights.
What Are The Best Qualtrics Competitors And Alternatives? Paid Members Public
Are you looking for Qualtrics alternatives? Is this because the features are not a good fit? Do you find it difficult to use? Or is the pricing the issue? In this article we’ll analyze the pros and cons of the key Qualtrics competitors to help you decide which is
How Conversational Analytics Works And How You Can Implement it Paid Members Public
Conversational analytics uses AI to turn customer interactions into real-time insights, improving support, experience, and decision-making.
Top 8 Text Analytics Software Platforms (2025) Paid Members Public
Discover the best text analytics software for 2025, featuring tools for NLP, sentiment analysis, and trend identification.
Thematic Analysis vs. Sentiment Analysis: Why Thematic Analysis Wins Paid Members Public
Discover how thematic analysis outperforms sentiment analysis in uncovering hidden trends, delivering actionable insights, and adapting to evolving customer feedback. Learn how to leverage both methods for comprehensive customer understanding.