Feedback Analysis

The ROI of VOC: 7 Expert Insights from Paul Stevenson and Rick Denton Members Public

Learn how to leverage customer feedback to improve your products, services, and bottom line with these 7 key takeaways from CX experts.

Aphinya Dechalert
Aphinya Dechalert
Customer Experience

How To Build Your Own Feedback Analysis Solution Members Public

Plus learnings from talking to 1700+ insights & research experts over the past 8 years At Thematic, we’ve spent years designing and developing our customer feedback analysis platform. While I’d love for everyone to be using ours, I understand that you might have the resources and the time to

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech
We don’t need to know how LLMs understand text, but we need to know how they analyze feedback

Transparency vs. Black Box AI: Navigating the Landscape of Feedback Analysis Members Public

The AI that most companies use today is basically a black box. When it comes to making business decisions, how well do we need to understand 'the decision maker behind the curtain?' We explore how to check if AI makes the right decisions to improve products, services and experiences.

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

The Beginner's Guide to Customer Experience Analytics Members Public

Customer Experience Analytics (CXA) is key to understanding why customers buy or churn. This guide will help you use your use customer data to get insights and understanding to drive better business decisions and improve revenue.

Aphinya Dechalert
Aphinya Dechalert
Customer Experience

Reduce Customer Churn with the Voice of the Customer (VoC) Members Public

A focus on customer acquisition often overshadows the vital task of retention. A shocking 66% of consumers end relationships with companies due to poor customer service. This highlights a disconnect: Customers crave positive experiences, yet businesses sometimes must listen proactively. The consequence? Churn –  lost revenue, tarnished reputation, and wasted effort.

Aphinya Dechalert
Aphinya Dechalert
Churn & Loyalty

Open Ended Survey Questions: How to Code & Analyze for Insights Members Public

How much time have you spent (let’s be honest: wasted) scrolling through endless Excel spreadsheets full of open-ended question data, trying to piece together new customer insights? Contrastingly, closed-ended questions offer a different challenge in analysis, providing structured and easily analyzable data that starkly contrasts with the open-ended questions’

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis
Isometric bar chart with with layer behind to represent the quantitative vs qualitative

Qualitative Feedback: Examples, Types & Analysis Members Public

Learn about qualitative feedback examples and types. Explore how businesses navigate the diverse landscape of customer insights from various sources.

Tyler Dye
Tyler Dye
AI & Tech
Quantative bar chart being illuminated but user with qualitative analysis represented by torch, customer feedback elements

The Primary Methods of Qualitative Data Analysis Members Public

In academic research as well as in the business landscape, qualitative data analysis plays a crucial role in understanding and interpreting non-numerical data. Qualitative data analysis helps us make sense of the stories and personal narratives. In the business context, qualitative data analysis turns customer feedback into an in-depth understanding

Tyler Dye
Tyler Dye
AI & Tech