Feedback Analysis

Reduce Customer Churn with the Voice of the Customer (VoC) Members Public

A focus on customer acquisition often overshadows the vital task of retention. A shocking 66% of consumers end relationships with companies due to poor customer service. This highlights a disconnect: Customers crave positive experiences, yet businesses sometimes must listen proactively. The consequence? Churn –  lost revenue, tarnished reputation, and wasted effort.

Aphinya Dechalert
Aphinya Dechalert
Churn & Loyalty

Open Ended Survey Questions: How to Code & Analyze for Insights Members Public

How much time have you spent (let’s be honest: wasted) scrolling through endless Excel spreadsheets full of open-ended question data, trying to piece together new customer insights? Contrastingly, closed-ended questions offer a different challenge in analysis, providing structured and easily analyzable data that starkly contrasts with the open-ended questions’

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis
Isometric bar chart with with layer behind to represent the quantitative vs qualitative

Qualitative Feedback: Examples, Types & Analysis Members Public

Learn about qualitative feedback examples and types. Explore how businesses navigate the diverse landscape of customer insights from various sources.

Tyler Dye
Tyler Dye
AI & Tech
Quantative bar chart being illuminated but user with qualitative analysis represented by torch, customer feedback elements

The Primary Methods of Qualitative Data Analysis Members Public

In academic research as well as in the business landscape, qualitative data analysis plays a crucial role in understanding and interpreting non-numerical data. Qualitative data analysis helps us make sense of the stories and personal narratives. In the business context, qualitative data analysis turns customer feedback into an in-depth understanding

Tyler Dye
Tyler Dye
AI & Tech
Jumbo plane flying over a beautiful European city inside a browser

Travel sites go head to head: Expedia vs Booking.com Members Public

Both Booking.com and Expedia are popular travel booking apps. But which is the best? We took a look at thousands of reviews to find out.

Alec Duncan
Alec Duncan
Feedback Analysis
two humans working and and maintaining a rob

How to validate your AI-driven insights Members Public

AI-driven insights are a powerful tool to enable analysts to extract value from qualitative data like user feedback. Here's how to build confidence in the results!

Gustavo Imhof
Gustavo Imhof
AI & Tech
2 AI chatbots fighting it

How Thematic helped me find the best AI chatbot Members Public

Using Thematic, our Product Director compares popular iOS Apps Ask AI and Bing. Which comes out on top?

Grace Bariso
Grace Bariso
Feedback Analysis
graphic of a feedback loop

What is a feedback loop and how does it work? Members Public

Feedback loops help businesses to understand their customers' needs better and make informed decisions to improve customer experience. Here's a quick breakdown.

Caley McGillvary
Caley McGillvary
Customer Experience

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