Product Experience
At the beginning of 2020, Zoom was a promising video telephony company with niche markets in business and higher education and a solid bank account thanks to a successful IPO. By May, its market capitalization was greater than those of the world’s seven top airlines combined. As the global
Feedback analysis is a deceivingly hard problem to solve, and very few solutions are truly great. In this guide, we’ll help you differentiate those who over-promise from those who actually deliver.
Whether your product is a vacuum cleaner, a mobile app, or a SaaS solution, product feedback should drive decision-making. Sadly, this feedback is often not analyzed and even when it is, the insights are rarely acted on. I spent the last 5 years building Thematic, a customer feedback solution. After
Do you remember last time you had to get a physical map or write down the instructions to get to a destination? Today, it has never been easier to navigate; whether it is close to your home or in a different country or continent, there are a number of navigation
I rarely visit a bank in person, but I use my bank’s website every week. I’m sure I’m not alone, and often wonder why every banking website I’ve used feels like the equivalent of walking into a building with torn carpet, flickering lighting, and a couple
Interview with Arianna McClain, Director of UX at Cruise Alyona: Arianna, you’ve had an amazing career in such a short time. You worked for IDEO and led user experience and customer insights at DoorDash and Cruise, two of the most successful YC companies. How did you get into this
Why do some companies succeed with their VOC program while others struggle? We now have more data on customers than ever before, but discerning your customers' “voice” from all the noise can be really difficult if you don't have a proper system in place. Organizations with a Voice of Customer