A platform to find insights in all your customer feedback

Accurate and reliable analysis to increase customer retention and loyalty.

See how it works on your data

Our customers love these features

After integrating your feedback from various sources (learn how),
we make it easy to analyze and communicate results.

Quickly discover insights in each customer segment

Our comparison tools let you quickly see the relative importance of each theme and subtheme and compare the differences between two segments of data.

Find out how

Personalized insights, always up to date

Your dashboards summarize key insights each month, configured for specific business roles and functions. Download as Powerpoint, subscribe to regular emails.

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Prioritize with confidence

Our Impact tool lets you easily calculate not just what is mentioned the most, but also what each theme’s impact is on overall satisfaction, loyalty, churn and spend.

Learn what impacts your metrics

Combine your unique knowledge with powerful AI

Themes Editor shows how each theme was created. You can also adjust themes to make results more relevant using a simple drag and drop UI.

Try our themes discovery now

Compare specific segments for deep insights

Thematic pivot tables let you compare each theme across different segments of your customer data, such as demographic, product, and customer tenure.

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Be the first to know when something has gone wrong

The world has never moved faster. At any given moment an issue may arise or a new competitor may start occupying a customer’s mind. Thematic helps you stay one step ahead by surfacing emerging trends as they unfold in real time.

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How it all fits together

Step 1 of 3. Importing feedback

We import feedback and other customer data from any source so that you can easily access it all in one place.

Step 2 of 3. Themes discovery

We discover themes and subthemes using AI and mark up each piece of feedback with these themes.

Step 3 of 3. Analysis and Reporting

We provide visualizations to easily find insights and create reports, push notifications and custom PowerPoints.

The results are the best I have seen from any software solution I have tested, by a clear margin.

Dr Maurice FitzGerald
VP of Customer Experience at Hewlett-Packard

Thematic enables us to deliver more powerful insights than ever and make more data-driven decisions

Ajantha Suriyanarayanan
Director of Consumer Insights at Art.com

This is the tool of the future. It reduces my analytics time tenfold.

Matthew Schoolfield
Manager of Commercial Analytics & VOC, Greyhound

I haven’t seen other solutions providing these links and associations in the data.

Dr Jenine Beekhuyzen
CEO of Androit Research

I was blown away. We could easily drill down into themes and look at how they impact NPS score. They saved months of custom analysis.

Robbie Allan
Director of Product at SurveyMonkey

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