Customer Feedback Analysis | Product

Our customers love these features

Voice of Customer Dashboard

The Thematic Dashboard summarizes key insights each month. It can be configured for specific business roles and functions.

Comparison Tool

The Thematic Comparison tool lets you quickly see the relative importance of each theme and subtheme and compare the differences between two segments of data.

Impact Tool

With this feature, you can easily calculate not just what is mentioned the most, but also what each theme’s impact is on overall satisfaction and loyalty. You can easily understand what drives those scores.

Themes Editor

The Themes Editor shows how each theme was created. You can adjust themes to suit your company terminology and unique needs using a simple drag and drop UI.

Pivot Tables

Thematic pivot tables let you compare each theme across different segments of your customer data, such as demographic, product, and customer tenure.

Emerging themes

World hasn’t moved faster. At any given moment an issue may arise or a new competitor may start occupying a customer’s mind. Thematic helps you stay one step ahead by surfacing emerging trends as they unfold in real time. You know, the type of issues that you are not tracking because they didn’t exist yet. Next time someone pings you about an issue, instead of saying “oh crap. thanks for letting us know,” you can say “yes we are aware of the situation and have a team working on resolution.”

Thematic’s unique approach to text analytics

Find the unexpected in your feedback

Priceless customer insights to increase customer retention and loyalty.

Insights in hours, not weeks

No more waiting for your customer insights, get your insights when you need them.

Find emerging and specific themes

Our AI finds themes without any manual coding or data scientist required. It captures similar multi-word concepts, and creates visualizations that are easy to interpret.

Scalable to your business needs

Our solution works equally well on 100s or 10,000s comments, making it adaptable to your needs as your business grows. You'll be ahead of the game whether you're big or small.

Want to see how it works?

We can run a custom analysis of your customers’ feedback

Easily connect to your data with our integrations


“Thematic is a truly innovative approach to qualitative analysis. I haven’t seen other solutions providing these links and associations in the data. Their visualizations are easy to understand and they provided a detailed snapshot of a situation or experience. The findings provide instant evidence for data-driven decision making.”

Dr Jenine Beekhuyzen

CEO of Androit Research

You might be wondering….

How much data does Thematic need to produce accurate results?

Thematic needs only a couple of hundred of responses to extract meaningful and accurate themes. We also calculate statistical significance in each tool to indicate results that are reliable.

Does Thematic work in other languages apart from English?

Thematic translates all comments using Google Translate into English first to provide analysis across all languages.

Where does Thematic store my data?

All data is analyzed on remote servers. We have servers located in the US, as well as in Frankfurt, Germany, and in Sydney, Australia. We are SOC 2 certified so all of our data is stored securely and protected at all times.

Thematic in action

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Contact details

San Francisco, USLondon, UK • Auckland, NZ
+64 9 889 1511

Customer Experience Update