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Empower everyone at your company to benefit from best-in-class feedback analysis

Try it out

Test on your dataset
Get Started On Your Own
Dataset-specific theme structures ?
Up to 3 limited datasets ?
Sampled data analysis ?
1 custom segmentation filter ?
15 min 1-on-1 training
Up to 3 user accounts


Recurring and on demand options
From $137
For 200 pieces of feedback
Estimate Price
Dataset-specific theme structures ?
Up to 3 auto-updating datasets ?
Pay to add one-off datasets?
Full data analysis
Up to 10 custom segmentation filters ?
1 default dashboards
Up to 5 user accounts
30 min onboarding session
Email support


Large businesses and regulated industries
Custom pricing
Get a Quote
All benefits of Standard, and:
Unlimited datasets
Data cleaning & enrichment ?
Data ingestion workflows ?
Custom dashboards
Custom roles & permissions
Single sign-on & SCIM
Custom security assessments ?
Custom contract & billing options
Customer success manager
Priority support


What is a piece of feedback?

A piece of feedback can be a review, a verbatim response to a survey in an open-ended question, a customer complaint text, a customer interaction with a chat agent, a support ticket.

What is a dataset?

A dataset can be a CSV spreadsheet, a survey pulled from a survey tool, or data pulled from a data source such as a CX platform, support platform, or a social media site. Please note: Some datasets require custom data cleaning.

What is included in a limited dataset?

You can only see partial results restricted by random sampling of uploaded data, some features are disabled such as impact and the ability to view all comments.

How accurate is Thematic?

We are the inventors of AI+Human powered thematic analysis that produces the most accurate results.

Does it work in any language?

Yes! Thematic works across hundreds of languages by automatically translating your data into English first. It's a paid service.

Do you work with agencies?

Yes! We work with Nielsen, Kantar, Harris Insights and other agencies. Get in touch for more details.

Do you have an API?

Yes! Our knowledge base has detailed API information

Thematic enables us to deliver more powerful insights than ever and make more data-driven decisions

Ajantha Suriyanarayanan
Director of Consumer Insights at DocuSign

I haven’t seen other solutions providing these links and associations in the data.

Dr Jenine Beekhuyzen
CEO of Androit Research

This is the tool of the future. It reduces my analytics time tenfold.

Matthew Schoolfield
Manager of Commercial Analytics & VOC, Greyhound

The results are the best I have seen from any software solution I have tested, by a clear margin.

Dr Maurice FitzGerald
VP of Customer Experience at Hewlett-Packard

I was blown away. We could easily drill down into themes and look at how they impact NPS score. They saved months of custom analysis.

Robbie Allan
Director of Product at Intercom