Thematic | Customer Feedback Analysis

Trusted by the most innovative customer insights professionals


Thematic enables us to deliver more powerful insights than ever and make more data-driven decisions

Ajantha Suriyanarayanan

Director of Consumer Insights at


This is the tool of the future. It reduces my analytics time tenfold.

Matthew Schoolfield

Customer Insight Manager, Greyhound

AI text analytics and visualizations that can be trusted

Get deep customer insights

An unbiased and quantified view into what matters most to your customers, through in-depth analysis

Find actionable insights fast

Identify specific recurrent and emerging themes, that are easily understood and meaningful for your business

Use powerful and reliable AI

Our algorithm finds themes using natural language processing and deep machine learning

Make better, data-driven decisions

We provide a strategic and global view of your customer needs to influence change in your business

How Thematic helps you make smarter, data driven decisions

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“We have found Thematic to be the most effective and sustainable approach. We can validate changes in customer perception immediately and quantify their importance.”

Troy Stanton

Troy Stanton

GM Consumer Insights at Sky TV

“Thematic gives us a quick overview of emerging themes and helps us find trends related to changes in our NPS score.”

Aaron Eddington

Aaron Eddington

Support Manager at Serato

“We have successfully employed Thematic for some of our major clients with outstanding results. Their layered approach is particularly flexible and the team at Thematic is a pleasure to work with.”

Brian Potter

Brian Potter

Data Scientist at Infotools

Contact details

San Francisco, US • Auckland, NZ
+1 (415) 767-6197

Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc
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