Thematic is an AI-powered platform that transforms noisy feedback into accurate and layered insights. Empower everyone with the understanding to be customer-led and save thousands of hours.
Unlock the narrative between quantitative + qualitative data, while saving hundreds of hours
Identify and understand areas of improvement from your VOC
Get a strategic view of issues, and understand drivers of your metrics
Prioritize and understand all the issues and pain points, without manual coding
A revolutionary white box approach to feedback analytics that's insanely good at delivering accurate insights. Thematic and sentiment analysis powered by AI and quickly validated by you.
Now, cut through your analysis time and help more teams get insights with LLM powered Answers
Insights, Research and CX teams trust Thematic to turn tons of customer feedback into the specific insights needed to help improve experiences, usage and profitablity.
Connect your feedback from online reviews, chat, surveys, and more with one-click integrations. Thematic can automatically redact data, easing the way teams use feedback, in a safe and compliant way.
Thematic tags feedback for you with themes and sentiment as they emerge, and quantifies repeated themes. Use search tools to discover similar themes and get more insight. Easily modify themes with controls like edit, ignore and merge.
Analyze customer feedback through filters like product, channel, region, theme, sentiment or date. Then drill right down to the raw feedback. Automatically alert PMs or operations teams to new feature feedback or support issues.
Getting better insights, saving costs, and helping more decision-makers improve the customer experience are some of our customer wins. Learn more below.
With Thematic we’ve been translating customer behaviour to specific business divisions who are able to take action based off the insights, a profitable exercise. Nicholas and Nick were a great help in understanding how we can best use Thematic to understand changing and evolving customer themes.
Thematic is a very intuitive tool. It boasts a robust level of granularity allowing the user to see the general breadth of themes, dig into the sub themes and further into the sentiment of the text itself. The Thematic customer success team show great compassion and always seek to understand our specific needs.
We've tried manual and automated solutions and have found Thematic to be the most effective and sustainable approach.
We especially like how transparent the solution is. Our clients shy away from "black boxes" and need to understand (and trust) the science behind the art. We've been able to tell our clients EXACTLY what they need to focus on and most importantly, we've been able to demonstrate, with real evidence, exactly how much of an impact specific issues customers mention have on their experiences and care.
The results are the best I have seen from any feedback analytics software solution I have tested by a clear margin.
Their layered approach is particularly flexible and has provided the ability to tune and customize the output to meet business needs.
With Thematic it was clear, visual and quick to see what had an impact, or didn’t, on our NPS.
We gave them data and they gave it back with themes and insights. We could easily drill down into themes and look at how they impact NPS scores. Thematic saved months of custom analysis.
Thematic has a great UI and is very intuitive, with not much training required to start using the software. You need to understand what you need to do in order to change performance. Thematic does that.
Thematic makes it easy to get actionable insight from our data. I really like the way the platform is able to quantify the impact of a particular topic or theme on our customer metrics.
Thematic enables us to deliver more powerful insights than ever and make more data-driven decisions. Knowing where the pain points are and knowing where we’re receiving kudos from people is huge.
We’ve (used Thematic to) make sense of thousands of open-end comments to understand what is driving NPS — it helps tell a cohesive narrative between quantitative +qualitative data. The team is easy to work with: very responsive and open to feedback to customize the tool to our needs.