Using Thematic
Read articles on how to get the most out of Thematic AI software and customer feedback data. Learn from customer stories, product examples and tips.

Topic Modeling for Text Analysis: The Hype vs. Reality (Part 4/5) Paid Members Public
This is the 4th article in my series of Text Analytics posts explaining popular approaches to feedback analysis. Last week, we talked about text categorization, a Machine Learning approach that requires training data. We concluded that it can’t detect emerging themes in people’s feedback and that it’s

Text Categorization Demystified: Does It Really Deliver on Advanced Analytics? (Part 3/5) Paid Members Public
Explore text categorization for analyzing feedback: its machine learning power, the crucial role of training data, and the four key challenges it faces in real-world applications.

Manual Rules for Text Analytics: Why They Often Miss the Mark (Part 2/5) Paid Members Public
Manual rules are a popular text analytics approach, but they have significant flaws. Discover why they struggle with multiple meanings, sentiment, and evolving language.

Word Spotting for Text Analytics: Quick & Dirty (But When Does It Fail?) (Part 1/5) Paid Members Public
Is 'word spotting' a valid text analytics method? Learn its pros, cons, and when it's actually useful (hint: rarely for serious insights). Discover better alternatives.

7 nuggets of learnings from SaaStr 2018 Paid Members Public
To be right in the heart of the SaaS (software as a service) action, and learn from the best in the industry, we hopped over to San Francisco, USA, to attended SaaStr [https://www.saastrannual.com/] 2018 — the biggest SaaS conference in the world. It’s literally where the crème

Thematic is taking part in YCombinator! Paid Members Public
We are excited to announce that Thematic is taking part in the Summer 2017 batch at YCombinator, a Platinum Plus tier U.S. startup accelerator according to Forbes, which has produced deca-unicorns like Airbnb, Dropbox, and Stripe. Thematic + YCombinator: How it all happened In March 2017, we applied for YCombinator’