CX ROI Calculator

What's your CX program actually worth?

Most CX teams know their initiatives are working. Few can prove it in dollars. Enter your numbers and see the business case in real time.

Reduce churn

Keep customers who would have left

Drive referrals

Better CX drives word-of-mouth revenue

Reduce support cost

Fewer contacts reaching your team

$
pp
Even 0.5pp makes a material difference
$

Revenue retained
$50,000
ROI multiple
1.0x
Net benefit
$0
Customers retained
1,000

Illustrative estimates based on your inputs. Every figure is editable.

Enter your email to download a branded PDF of your results.

pp
$
Use avg. annual revenue if unsure
$

Referral revenue
$50,000
ROI multiple
1.0x
Net benefit
$0
Extra referrals
1,000

Illustrative estimates based on your inputs. Every figure is editable.

Enter your email to download a branded PDF of your results.

min
$
$

Annual saving
$180,000
ROI multiple
3.6x
Net benefit
$130,000
Agent hours freed
4,000

Illustrative estimates based on your inputs. Every figure is editable.

Enter your email to download a branded PDF of your results.

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Atlassian LogoElectronic arts logo
Woolworths logoLending tree logoLinkedin LogoHP logoAtlassian LogoBNY Mellon logoDeliveroo logoSun Life logo

I tested your ROI model against numbers I calculated by hand last quarter, and your model matched up precisely. The difference is that it took me two days to do this last quarter, while it didn’t even take me 2 minutes using your tool.

William Wilkins
Director of Clients Services at Krypterion
Prove your CX ROI

A calculator, ready-to-use spreadsheet models, and a white paper to back the numbers

Built for CX and insights teams. Plug in your numbers and show leadership what a higher NPS or CSAT is worth, in revenue saved and revenue earned.

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