AI TEXT FEEDBACK ANALYTICS

A complete and valid analysis of feedback, without the wait

CX and Insights leaders trust Thematic to deliver specific themes, sentiment, and summaries — with the transparency and control to prove every insight. No model training, no rules to maintain. A rich customer lens across your feedback channels.

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Loved and Trusted by Leading Enterprises

Use all the feedback you've collected

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Thematic Analysis

Automatically build theme models that reflect your customer data

Without any manual tagging or model training, Thematic's AI surfaces themes - capturing every way your customers expressed the issue - so you can truly understand your customers neeeds.

Themes and sub themes captures the deeper context and nuance
Reveals all insights, not just what you trained a model to expect
Know if themes are reliable enough to act on with theme coverage

How are themes created?

human in the loop

AI analysis your experts can see, check, and refine

AI alone can't know your business context. The interactive theme editor lets your team validate, refine, and sign off on the analysis before it drives decisions.
See how themes trace back to comments and conversations
AI captures your team's alignment on theme definitions and business context
Helps you find gaps in your theme structure

How the theme editor works

Proactive Theme Discovery

Enrich your model with new themes as fresh data comes in

Run a Theme Discovery with the latest dataset, and choose whether to add new themes to your existing theme structure - to keep your customer view up to date without manual coding.

Emerging themes

Detect every new theme and emerging issue

Thematic AI picks up rare themes on the rise and surfaces detailed new insights in real-time - so you can be proactive in building trust and improving retention.

build CUSTOM tags

Spot the churn risk or upsell opportunity

Automatically detect and describe moments that matter - whether its an issue, opportunity or agent shout out - so your teams can quickly take action.

THEMATIC ANALYSIS WITH AI

Not just fast, reliable customer insights too

Automatic discovery of detailed themes

Thematic's AI × Human engine does the heavy lifting - turning unstructured data into specific, validated themes and custom metrics - with no need to maintain models.

Your expertise built into every theme

See exactly which phrases map to each theme, merge, split, or rename with the Theme Editor. Give stakeholders themes they can own, backed by evidence they trust.

Every channel, same analytical standard

Surveys, reviews, chats, and call transcripts all run through one consistent analytical engine. Get comparable themes with no gaps between channels.

All voices counted, every insight backed

Thematic analyzes 100% of your feedback, not a sample. With automated quality scoring of the analysis, you know exactly what data supports each conclusion.