FOR RESEARCH & INSIGHTS LEADERS

Scale Research Without Compromising the Rigour

Faster delivery shouldn’t mean insights you can’t defend. Thematic does the analytical heavy lifting of unstructured and structured data, and keeps researchers in control. So your team delivers specific, evidence-backed insights at the pace your stakeholders expect.

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Loved and Trusted by Leading Enterprises

Full Coverage of Your Customer Voice

Surface themes from every comment without rules or prior knowledge, catching signals others miss. Coverage metrics validate how much data backs each finding

Analyze themes scores and categories icon

Specific Intelligence Every Team Can Use

Break NPS and CSAT down by product line, segment, or feature area so each team gets the signal that maps to their decisions.

Scale Research Impact Across the Business

Reach every team through the tools they already use. Insights travel further across the business without the headcount to match.

Research Insights Compound Over Time

Connect findings across studies so the business builds on what it already knows. The research function gets harder to cut.

QUALITATIVE DATA ANALYSIS AT SCALE

Speed Up Analysis Without Losing The Richness

Most AI tools handle the volume but flatten the output. Thematic doesn't. Themes built from the ground up. Specific enough to act on, consistent across studies, traceable to evidence. Ready in days, not weeks, with no taxonomy rebuilds required.

See the exact phrases behind each theme so every insight is traceable and defensible
Refine themes to fit your business while Thematic keeps picking up new language as it emerges
Researchers and decision makers can explore the full depth and nuance on their own

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DECISION-READY INSIGHTS

Every Team Knows What to Act On

Generic insights and metrics don't drive specific decisions. Product, marketing, finance, and operations all need a different view of the same data. Thematic makes it easy to give every team exactly what they need to act

Each team gets their own Lens of feedback without anyone rebuilding the analysis
Build scores from the text itself, across multiple data sources, for a complete picture
Slice by any segment, cohort, or product line to get the specific view each team needs

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DEMOCRATIZE RESEARCH INSIGHTS

Stop Being the Bottleneck. Let Insights Drive Decisions

When findings stay inside the research team, the insights function stays in a support role. Thematic connects research output to the tools, teams, and workflows that drive decisions. Reach scales. Headcount doesn't.

Push findings to Snowflake, BigQuery, Tableau, or BI tools your teams already use
Query trusted Thematic data via MCP to get answers, visualisations, and reports on demand
Connect findings across studies so the business builds on what it already knows

Enterprise Platform

Purpose Built For Strong Governance And Security

From AI and data governance to robust architecture and enterprise-grade security, Thematic helps you break down data silos with efficiency and peace of mind - to get more value from unstructured feedback.

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Defensible intelligence, not black-box AI

Every theme traces back to the raw customer comments that created it. You are always in control of how feedback is interpreted and distributed.

Enterprise-Level Specialist Support

Enterprise implementations are up and running within days, not quarters. No dependence on external service providers or reconfiguration partners.

Secure and Compliant Foundations

We meet the highest industry compliance standards, including SOC 2 Type II, GDPR and CCPA - and have successfully passed every audit since starting operations.

Access control and audit management

Thematic enforces role-based access controls, with unique login identifiers and built-in audit logs for complete visibility into data and user activity - simplifying data governance at scale

CUSTOMER IMPACT

Trusted By Research & Insights Teams

Thematic transformed our 20,000 monthly verbatims from overwhelming noise into our most strategic asset.

Mark Vaughan, Head of Customer Insights

Our partnership with Thematic helps us get clear customer intelligence to directly inform our product roadmap and corporate strategy. Because everything we do should make our customers lives easier. With the insights, we've seen significant improvements, such as a 30% decrease in contact centre failure.

Michael Sherwood- Head of Customer Experience, Atombank

In quickly getting the voice of the customer from a survey to the CEO’s desk, Thematic is by far the best solution. Thematic is easier to use for refining themes and the model. It’s able to synthesise the impact that themes have on the overall score. It’s simple to triangulate third party data sets and easily compare cohorts of data

Blake James - Executive Manager Research and Insights

Thematic has a great UI and is very intuitive, with not much training required to start using the software. You need to understand what you need to do in order to change performance. Thematic does that.

Melanie Disse - Customer Research Specialist, Vodafone

We wouldn’t be able to get the quality of insights without Thematic. Everyone uses it, understands it and it’s a driver of insights and time savings.

Zach Schendel, Head of Research

Not only did Thematic uncover new actionable insights, but they reduced our time to insight from 7 days to 5 hours - less than 9% of our previous analysis time, while using multiple datasets for analysis.

Head of Customer Insights - APAC Leading Retailer

Leading retailer customer testimonial card

The Music Instruments industry has a lot of very specific terminology and product information so a lot of other solutions were just not appropriate. It's important that Thematic is customizable, and scaleable too. Armed with Thematic, I can enter discussions with industry partners, knowing where the issues lie.

Young Ly- CEO, Serato

Common questions

Answered before the first call.

The questions enterprise buyers ask most. Answered directly.

How is this different from using AI to summarise open-ended feedback?

Thematic builds a structured, repeatable theme model, not a one-off summary. Themes are consistent across studies and time periods, tied to statistical frequency and impact measures, and refineable by the researcher. You get analysis you can stand behind in a review, not a summary you would re-run each time.

How accurate is the AI-generated code frame without a human building it?

The AI creates the initial framework from your data; researchers refine it. You are editing, not starting from scratch, which is where the time saving and accuracy comes from. The taxonomy stays under researcher control.

Can we maintain separate theme sets for different product areas?

Yes. Thematic supports separate models per product line, market, or business unit, each tuned to that area's terminology. When cross-product comparison is needed, Lenses enable it without merging or fragmenting the underlying models.

How do we share findings with teams who don't have a Thematic login?

Through customisable dashboards and MCP connections. Natural-language queries that return data-backed summaries and visualizations with supporting verbatims. Findings reach product, design, and marketing without requiring platform access.

Does it connect to Qualtrics, Snowflake, and our BI stack?

Yes. Thematic connects to Qualtrics directly, accepts uploads from most survey platforms, and exports enriched theme and sentiment data to Snowflake, BigQuery, Tableau, and Power BI.

How long does it take to set up a new study?

For a standard survey dataset, you can have a themed analysis running the same day. The goal is insights in days, not a months-long implementation.