543% ROI: The Proven Business Case for AI-Powered Customer Insights

In an independent Total Economic Impact™ study Forrester tracked and measured actual business results from companies that automated their customer feedback analysis with Thematic.

Within 3 years of deployment, one company gained $1.8M in revenue improvements, avoided hiring 2 analysts, and cut insight delivery time from weeks to minutes- while making an impossible quality of insight possible.

That led to 543% ROI and measurable improvements in revenue, customer retention and team efficiency.

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A Forrester report on the total economic impact of Thematic, over three years. The outcome was 543% in ROI

Timely and quality insights improved CX to drive incremental income worth

$1.8M

Increased efficiency of business operations valued at

$1.01M

Avoided cost of researcher time to respond to adhoc requests is worth

$52,900

The time savings Thematic provides is essentially infinity. We just wouldn't do the analysis without the tool.

Head of Research
$6B E-commerce Company

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Thematic is trusted by enterprise organizations worldwide

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