What it’s like to attend the Medallia Experience conference Paid Members Public
I finally got to attend a Medallia Experience conference, and just like with my write up of the Qualtrics X4 event last year, I’d like to share my experiences and learnings. First, it’s hard not to compare two events. Both companies compete head to head with each other
Open Ended Survey Questions: How to Code & Analyze for Insights Paid Members Public
How much time have you spent (let’s be honest: wasted) scrolling through endless Excel spreadsheets full of open-ended question data, trying to piece together new customer insights? Contrastingly, closed-ended questions offer a different challenge in analysis, providing structured and easily analyzable data that starkly contrasts with the open-ended questions’
How to analyze your customer feedback using ChatGPT Paid Members Public
When my kids' school sent me a survey with 15 open-ended questions, I volunteered to help them analyze the data. I was curious what other parents said, but I also wanted to test ChatGPT on this feedback. In this blog post, I’ll share my approach and the prompts used
Generative AI and Feedback Analysis: security and data privacy concerns Paid Members Public
How can you use generative AI safely? In this post, Alyona covers security concerns around generative AI, and addresses how to lower risks.
What does GPT-4 mean for Insights Professionals? Paid Members Public
How will GPT-4 change the work of insights professionals? Will it take over the insights and research landscape - or can we use it to our advantage?
What is it like to attend the Qualtrics X4 Summit? And is it worth it? Paid Members Public
Is attending the Qualtrics X4 summit worth it? If you are thinking of attending the next X4, let me summarize my experience for you.
How to build a customer feedback taxonomy Paid Members Public
What's the right way to build a feedback taxonomy? At Thematic, we’ve seen over a hundred teams build theirs using our solution. Read on to discover our learnings!
Customer-led product strategy: a guide Paid Members Public
Customer-led product strategy is about designing the best product experience. But how should you approach it, and avoid common pitfalls?