How to analyze Zendesk tickets & Intercom chats for customer insights Paid Members Public
Wouldn’t it be awesome if you could automatically analyze your support conversations to gain deep, actionable insights? Thematic has just rolled out two new integrations with Zendesk and Intercom. With just one click, you can now send your customer conversations to Thematic for automated tagging and analysis. Read on
Why does text analytics have a bad reputation? Paid Members Public
Text analytics has been around for dozens of years and several hype cycles. The most recent one, in 2020, is attributed to GPT-3, a proprietary language model. It’s basically a giant black box that costs an estimated $12 million to train. A language model means that if you give
Power BI vs Tableau: What’s The Best Data Visualization Tool? Paid Members Public
Microsoft Power BI and Tableau are both powerful business intelligence tools for data visualization. At first glance their functionality and features might look very similar. So, how do you know which is the best solution for your business? In this article we’ll reveal what data analysts really think about
How to choose a survey tool to measure customer experience: the ultimate guide Paid Members Public
You have decided to collect feedback from your customers via a survey tool. Or, you might be looking for a new survey tool, because you are unhappy with your current setup. There's no shortage of survey solutions and customer feedback management platforms. If anything, there are too many options to
How to super-charge your Qualtrics setup with Thematic & Power BI Paid Members Public
Qualtrics is one of the most well-known and powerful Customer Feedback Management platforms. But even so, it has limitations. We recently hosted a live panel where data analysts from two well-known brands shared their experiences with Qualtrics, and how they extended this platform’s capabilities. Below, we’ll share the
How to create a positive employee experience for women in tech Paid Members Public
What does it cost to a business to lose an employee? Experts share that for an entry-level role, it's 50% of salary. For an executive role, it's 200% of salary. Today, companies fight to attract a diverse and high-performing team. They want to create a positive employee experience and an
How Watercare levelled up their insights and CX metrics using Thematic Paid Members Public
Recently, I hosted a webinar with Priya Thurai, Head of Customer Insights at Watercare NZ. We discussed the integral role customer insights have played in enabling their team to improve how they engage in the community. Today, Watercare continues to use Thematic insights to inform their decision making - driving
How AI-based feedback analytics powers growth at Atom bank Paid Members Public
Recently, I joined a webinar with Michael Sherwood, Head of Digital Experience at Atom bank. Together, we discussed their mission to create a differentiated and customer-centric banking experience. Having been a customer of Thematic for over 3 years, the insights they’ve gained with us have been integral to their