Reduce Customer Churn with the Voice of the Customer (VoC) Members Public

A focus on customer acquisition often overshadows the vital task of retention. A shocking 66% of consumers end relationships with companies due to poor customer service. This highlights a disconnect: Customers crave positive experiences, yet businesses sometimes must listen proactively. The consequence? Churn –  lost revenue, tarnished reputation, and wasted effort.

Aphinya Dechalert
Aphinya Dechalert
Churn & Loyalty

Product Update - Exporting data, Auditing Answers and More Members Public

Our product team have been super busy shipping new features and updates! We’re on a mission to give you greater access to and control over your data, including exporting custom tables in a csv file, pre-cleaning data and auditing the use of Answers. Read on to get the details,

Alana Dell
Alana Dell
Using Thematic

Lendingtree: transforming the loan market experience with Thematic insights Members Public

Back in 1996, Doug Lebda struggled to manually compare mortgage offers while searching for a home in Pittsburg. It was a classic problem of battling to make a decision because it was difficult to access and compare information. He decided to create an online marketplace for loans to solve the

Alana Dell
Alana Dell
Case Studies

Reporting ROI of CX: Top 3 Challenges and How to Solve Them Members Public

What steps can you take to measure the ROI of Customer Experience improvements? identifying the challenges to ROI reporting will make it easier to consistently report on the impact of CX projects. Whatever the context.

Aphinya Dechalert
Aphinya Dechalert
Customer Experience
Consumer doing ecommerce shopping trapped in a glass barrier

The Customer Experience Cost: How Bad Experiences Cost Your Business Big Money Members Public

Friction in customer experience can lead to churn and lower transaction spend. Discover how to use Voice of the Customer data and technology to identify CX enhancements that drive sales growth, while reducing costs.

Aphinya Dechalert
Aphinya Dechalert
Customer Experience

What it’s like to attend the Medallia Experience conference Members Public

I finally got to attend a Medallia Experience conference, and just like with my write up of the Qualtrics X4 event last year, I’d like to share my experiences and learnings. First, it’s hard not to compare two events. Both companies compete head to head with each other

Alyona Medelyan PhD
Alyona Medelyan PhD

Open Ended Survey Questions: How to Code & Analyze for Insights Members Public

How much time have you spent (let’s be honest: wasted) scrolling through endless Excel spreadsheets full of open-ended question data, trying to piece together new customer insights? Contrastingly, closed-ended questions offer a different challenge in analysis, providing structured and easily analyzable data that starkly contrasts with the open-ended questions’

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis
Cover image of Thematic CTA Nathan Holmberg and Data Science Team Lead Rob Dumbleton

Why Thematic is superior to OpenAI for analyzing feedback Members Public

ChatGPT is a powerful tool but isn't capable of the accurate and detailed analysis you can achieve with a specialized feedback analysis tool. Discover how ChatGPT can help, what to watch out for and how to overcome the limitations with Thematic.

Alana Dell
Alana Dell
AI & Tech

Table of Contents