Open Ended Survey Questions: How to Code & Analyze for Insights Members Public

How much time have you spent (let’s be honest: wasted) scrolling through endless Excel spreadsheets full of open-ended question data, trying to piece together new customer insights? Contrastingly, closed-ended questions offer a different challenge in analysis, providing structured and easily analyzable data that starkly contrasts with the open-ended questions’

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis
Cover image of Thematic CTA Nathan Holmberg and Data Science Team Lead Rob Dumbleton

Why Thematic is superior to OpenAI for analyzing feedback Members Public

ChatGPT is a powerful tool but isn't capable of the accurate and detailed analysis you can achieve with a specialized feedback analysis tool. Discover how ChatGPT can help, what to watch out for and how to overcome the limitations with Thematic.

Alana Dell
Alana Dell
AI & Tech
Isometric bar chart with with layer behind to represent the quantitative vs qualitative

Qualitative Feedback: Examples, Types & Analysis Members Public

Learn about qualitative feedback examples and types. Explore how businesses navigate the diverse landscape of customer insights from various sources.

Tyler Dye
Tyler Dye
AI & Tech
Quantative bar chart being illuminated but user with qualitative analysis represented by torch, customer feedback elements

The Primary Methods of Qualitative Data Analysis Members Public

In academic research as well as in the business landscape, qualitative data analysis plays a crucial role in understanding and interpreting non-numerical data. Qualitative data analysis helps us make sense of the stories and personal narratives. In the business context, qualitative data analysis turns customer feedback into an in-depth understanding

Tyler Dye
Tyler Dye
AI & Tech
Analying your customer feedback using ChatGPT shown with an abstract cube surround with feedback elements

How to analyze your customer feedback using ChatGPT Members Public

When my kids' school sent me a survey with 15 open-ended questions, I volunteered to help them analyze the data. I was curious what other parents said, but I also wanted to test ChatGPT on this feedback. In this blog post, I’ll share my approach and the prompts used

Alyona Medelyan PhD
Alyona Medelyan PhD
Abstract image of the new product updates: summarizer and quick filter options

Product Update: Summarizer and Quick Filters Members Public

Early this year we shipped a Generative AI feature that creates summaries of any data point for our users. Over the months, we've iterated to get the quality up and add them in different parts of the product. We’ve been delighted to hear how they're helping our customers: "Summaries

Alana Dell
Alana Dell
Product Updates
Jumbo plane flying over a beautiful European city inside a browser

Travel sites go head to head: Expedia vs Booking.com Members Public

Both Booking.com and Expedia are popular travel booking apps. But which is the best? We took a look at thousands of reviews to find out.

Alec Duncan
Alec Duncan
Feedback Analysis
two humans working and and maintaining a rob

How to validate your AI-driven insights Members Public

AI-driven insights are a powerful tool to enable analysts to extract value from qualitative data like user feedback. Here's how to build confidence in the results!

Gustavo Imhof
Gustavo Imhof
AI & Tech

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