AI & Tech

Read articles and blog posts to understand how AI and technology is used to analyze unstructured feedback data at scale. Keep up to date with the latest in AI technology, including LLMs, Machine Learning, NLP, Prompt Engineering and more.

Cover image of Thematic CTA Nathan Holmberg and Data Science Team Lead Rob Dumbleton

Why Thematic is superior to OpenAI for analyzing feedback Members Public

ChatGPT is a powerful tool but isn't capable of the accurate and detailed analysis you can achieve with a specialized feedback analysis tool. Discover how ChatGPT can help, what to watch out for and how to overcome the limitations with Thematic.

Alana Dell
Alana Dell
AI & Tech
Isometric bar chart with with layer behind to represent the quantitative vs qualitative

Qualitative Feedback: Examples, Types & Analysis Members Public

Learn about qualitative feedback examples and types. Explore how businesses navigate the diverse landscape of customer insights from various sources.

Tyler Dye
Tyler Dye
AI & Tech
Quantative bar chart being illuminated but user with qualitative analysis represented by torch, customer feedback elements

The Primary Methods of Qualitative Data Analysis Members Public

In academic research as well as in the business landscape, qualitative data analysis plays a crucial role in understanding and interpreting non-numerical data. Qualitative data analysis helps us make sense of the stories and personal narratives. In the business context, qualitative data analysis turns customer feedback into an in-depth understanding

Tyler Dye
Tyler Dye
AI & Tech
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How to validate your AI-driven insights Members Public

AI-driven insights are a powerful tool to enable analysts to extract value from qualitative data like user feedback. Here's how to build confidence in the results!

Gustavo Imhof
Gustavo Imhof
AI & Tech
Graphic of a robot reading several pieces of text

How will LLMs change Customer Experience? Members Public

If you work in customer experience (CX), this article is for you. Explore how LLMs are poised to make a radical difference in CX and beyond.

Caley McGillvary
Caley McGillvary
AI & Tech
Product view of Answers feature in Thematic

The future of feedback: introducing Answers Members Public

Easily access and analyse feedback data by asking questions and receiving narrative answers. Get what you need from feedback data, instantly!

Caley McGillvary
Caley McGillvary
AI & Tech
two robots working together to analyze data

Predictive Operational Data Analytics and NLP: complementary parts of the same world Members Public

How can predictive operational data analytics and NLP work together to deliver amazing business insights?

Maurice Fitzgerald
Maurice Fitzgerald
AI & Tech
Male and female locked away within reach of a robot AI carrying a key

Generative AI and Feedback Analysis: security and data privacy concerns Members Public

How can you use generative AI safely? In this post, Alyona covers security concerns around generative AI, and addresses how to lower risks.

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech