Feedback Analysis
What we learned from analyzing 350K customer reviews of major fashion brands Paid Members Public
We analyzed 350K customer reviews of several high profile fashion brands to discover insights and learn how they're perceived by the public.
3 best practices for coding open-ended questions Paid Members Public
Open-ended survey questions often provide the most useful insights, but if you are dealing with hundreds or thousands of answers, summarising them will give you the biggest headache. The answer lies in coding open-ended questions. This means assigning one or more categories (also called codes) to each response. But how
Visualizing customer feedback: 3 alternatives to word clouds Paid Members Public
I've previously written about why word clouds suck. Is there a better way of visualizing customer feedback? Yes, there is, and the best thing about it is, you can even use Excel to create these visualizations – if you represent the data correctly. In this post, you will learn three simple
Why you need to mine positive scores for negative themes Paid Members Public
Your survey results look awesome. The scores are high and customers seem generally happy. Most survey responses have top-box ratings, which means the customer selected one of the two highest rating options. Nothing to worry about, right? Not so fast. There might be a hidden danger lurking in those positive
Sarcasm in customer feedback – how common is it? Paid Members Public
Most people believe that text analytics solutions fail because sarcasm in customer feedback is very common. Somebody writes “Great service, yeah right!” and the dumb algorithm tags it as positive. So, whenever I speak on text analytics, someone in the audience will always ask: But how do you deal with
Why word clouds harm insights Paid Members Public
The picture above depicts Paul McCartney wearing a mullet [https://upload.wikimedia.org/wikipedia/commons/3/32/Paul_and_Linda_McCartney.jpg] . This article criticizes word clouds,the mullets of the Internet [http://brittbrouse.com/2011/10/14/do-you-agree-that-word-clouds-are-the-mullets-of-the-internet/] . :-) > “Every time I see a word cloud presented as insight,
Actionable insights: can data analysis software deliver them? Paid Members Public
When it comes to making sense of data, getting actionable insights is the holy grail. But what does this even mean? When is a finding an insight? When is an insight actionable? Can data analysis deliver them? Let’s get to the bottom of this by looking at some examples.
8 natural language processing (NLP) examples you use every day Paid Members Public
What is Natural Language Processing, or NLP in short? If you’re unsure, you’re not alone. Many people don’t know much about this fascinating technology, and yet we all use it daily. In fact, if you are reading this, you have used NLP today without realizing it. What