Feedback Analysis

The Complete Guide To Product Feedback Strategy Members Public

Whether your product is a vacuum cleaner, a mobile app, or a SaaS solution, product feedback should drive decision-making. Sadly, this feedback is often not analyzed and even when it is, the insights are rarely acted on. I spent the last 5 years building Thematic, a customer feedback solution. After

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis

What is Unified Data Analytics and why should you care? Members Public

Before we get into the nitty gritty detail of Unified Data Analytics, let’s remind ourselves of the cautionary tale of a pioneer of the Internet… Have you ever heard of Netscape?  This company, which created one of the first web browsers, is most famous for its downfall: Once owning

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

The true cost of not understanding customer feedback Members Public

Last year was a hard one for me!  To reset and recharge, I booked a 2-week retreat in a remote part of Peru.  To get there, I had to take a flight to San Salvador, stay there overnight, board onto another flight, take a boat trip, and then walk for

Steven Plaat
Steven Plaat
Customer Experience

Quick Guide: How To Measure The Accuracy Of Feedback Analysis Members Public

When you consider using a new customer feedback analysis software, you’ll need to make sure that it’s feedback analysis capabilities are accurate and reliable. At Thematic we take accuracy seriously. We evaluate accuracy on every single dataset, and our approach depends on how much time is available.  There

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis

How accurate is Thematic at analyzing customer feedback? Members Public

In discussions with potential customers, we often hear the question, "How accurate is Thematic? This usually comes up for two reasons: “I’ve been doing the analysis myself. I don’t want to compromise the accuracy when handing this task over to an automated solution.” “I realize that doing things

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

Finding Product Insights in App Reviews: Chase vs. Simple Bank Apps Members Public

I rarely visit a bank in person, but I use my bank’s website every week. I’m sure I’m not alone, and often wonder why every banking website I’ve used feels like the equivalent of walking into a building with torn carpet, flickering lighting, and a couple

Nigel Warren
Nigel Warren
Customer Experience

5 Keys to Turn Customer Surveys into Action and Results: Key #1 Members Public

Key #1: Let customers talk! (Ask open-ended survey questions) Companies know that customer feedback matters. There are more cost-effective (sometimes even free!) services than ever to solicit that feedback. However, too many businesses struggle to turn this feedback into action. In other words, they collect valuable data — then do nothing

Steven Plaat
Steven Plaat
Customer Experience
Abstract Digram of how to code qualitative data

Coding Qualitative Data: How To Guide Members Public

A starting guide for coding qualitative data manually and automatically. Learn to build a coding frame and find significant themes in your data!

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

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