Feedback Analysis

Voice of the Customer for Product Operations Paid Members Public
A game-changing system that product ops can (and should!) implement is a Voice of the Customer (VOC) program for the product team. Done right, a VOC program will improve decision-making, clarify priorities and validate product roadmaps.

Why Customer Intelligence is a big deal for product teams Paid Members Public
Customer intelligence is crucial to building better products and experiences. It's the system of collecting and analyzing customer data to access the deep understanding and actionable insights your product team need.

Know what great looks like: building trust in text analytics software Paid Members Public
When it comes to analyzing feedback, AI can be your best friend. But can you trust text analytics software if you don’t understand how it works?

Product validation: Using customer feedback analytics to build a roadmap Paid Members Public
An essential part of product development, product validation utilizes feedback analysis to eliminate dead ends and false starts. Here’s what you need to know.

How to analyze Zendesk tickets & Intercom chats for customer insights Paid Members Public
Wouldn’t it be awesome if you could automatically analyze your support conversations to gain deep, actionable insights? Thematic has just rolled out two new integrations with Zendesk and Intercom. With just one click, you can now send your customer conversations to Thematic for automated tagging and analysis. Read on

Why does text analytics have a bad reputation? Paid Members Public
Text analytics has been around for dozens of years and several hype cycles. The most recent one, in 2020, is attributed to GPT-3, a proprietary language model. It’s basically a giant black box that costs an estimated $12 million to train. A language model means that if you give

How Thematic finds insights in large datasets: Analyzing 130k bank app reviews Paid Members Public
We've used the power of Thematic to analyze over 130k bank app reviews. Proving the capacity of Thematic, we derive critical business insights into these applications.

Power BI vs Tableau: What’s The Best Data Visualization Tool? Paid Members Public
Microsoft Power BI and Tableau are both powerful business intelligence tools for data visualization. At first glance their functionality and features might look very similar. So, how do you know which is the best solution for your business? In this article we’ll reveal what data analysts really think about