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Why is your customer experience not improving? [video]

Are you doing “all the right things” but your customer experience (CX) is still not improving?

There might be hidden forces preventing you from reaching your customer experience goals.

Watch our webinar with CX expert Megan Burns, (keynote speaker, executive advisor and Former Vice President Principal Analyst, CX at Forrester. She built an extensive body of research on CX transformation, leadership, empathy, and emotion. Among her most popular work is Forrester’s CX Management Maturity Model), and Agi Marx (Director of Digital Marketing, Thematic) where we discuss how to turn things around.

 You’ll learn this – and more:

  • How you could be doing CX, much better
  • How the language we use keeps us tied to old ways of thinking about customers and the business – and how to reframe your thinking
  • How the power of routines keeps us doing things the way we always have, even when we don’t want to – and how to change this

Keep reading

How we use our own platform and Chrome extension to centralize & analyze feedback

How we use our own platform and Chrome extension to centralize & analyze feedback

Customer feedback doesn't have all the answers. But it has critical insights for strategy and prioritization. Thematic is a B2B SaaS company. We aren't swimming in feedback. Every piece of feedback counts. Collecting and analyzing this feedback requires a different approach. We receive feedback from many places: our in-product NPS

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis
Text Analytics Software – How to unlock the drivers behind your performance

Text Analytics Software – How to unlock the drivers behind your performance

Many organisations, large or small, gather customer feedback to improve their CX efforts and ultimately their bottom line. But gathering feedback alone can’t make much of a difference. We need to analyze our feedback to discover insights that inspire us to drive action at our organisations. Enter; Text

Melanie Disse
Melanie Disse
AI & NLP
Thematic Analysis Software: How It Works & Why You Need It (2020)

Thematic Analysis Software: How It Works & Why You Need It (2020)

Most likely, you landed in this blog because you have too much feedback to analyze. You sent out a survey or collected reviews or other form of free-text feedback. Now that you have this feedback in-hand, what do you do with it? How can you identify common themes in responses?

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & NLP