Who Owns Voice of the Customer (VOC)? Paid Members Public
The answer to the question of who “owns” the voice of the customer (VOC) isn’t as simple as this person or that team. To get the most value from customer feedback, VOC should be integrated and leveraged across your organization to improve customer experience. But that can be hard
Best Generative AI User Research Tools: According to OpenAI’s Head of Research Paid Members Public
Arianna McClain knows a thing or two about user research tools and systems. She’s spent most of her career building UX research and insights teams for high-growth tech companies like DoorDash and Cruise. Today, she’s the Head of UX Research at OpenAI. Recently, Arianna shared with us the
How to Improve Customer Experience with Thematic Analysis Paid Members Public
Companies that really understand their customers and respond to their needs build stronger relationships, boost loyalty, and achieve more success But how can businesses use data to consistently understand their customers so well?
Thematic Analysis Examples In Action Paid Members Public
Want to understand the "why" behind your customers' behavior? Our comprehensive guide on thematic analysis is here to help! Learn how to unlock hidden insights and drive your business forward with practical examples and actionable tips.
10 Advantages & Challenges of Thematic Analysis Paid Members Public
Thematic analysis is a powerful tool for understanding the 'why' behind what people say and do. Discover the top 10 advantages and challenges, and how AI can help overcome these obstacles.
Content Analysis vs. Thematic Analysis: A Comprehensive Guide Paid Members Public
Uncover the differences between content analysis and thematic analysis, learn which method is right for your research, and discover powerful tools to streamline your analysis.
How DoorDash Research Team Does More with Less: Fast and Flexible Paid Members Public
Discover how DoorDash's lean research team helps everyone get insights, scaling the impact of research by rethinking how they can achieve results and drive customer obsessed thinking.
Large Language Models for Feedback Analysis: Which ones are cutting-edge? Paid Members Public
Explore Thematic’s expert approach to evaluating top LLMs for feedback analysis, using advanced NLP to turn raw data into actionable insights. Learn how we commercialize cutting-edge AI to streamline and enhance customer feedback evaluation
