AI & Tech

Read articles and blog posts to understand how AI and technology is used to analyze unstructured feedback data at scale. Keep up to date with the latest in AI technology, including LLMs, Machine Learning, NLP, Prompt Engineering and more.

AI text analysis tools make it much easier to analyze customer feedback.

The Top AI Text Analysis Tools You Should Be Using Members Public

With 175 Zettabytes of data predicted to be generated by 2025, AI text analytics is a game-changer. AI text analysis tools help turn this overwhelming data into valuable insights. And these enable us to make smarter decisions and spark innovation. Virtually any business or organization dealing with large volumes of

Alice Longhurst
Alice Longhurst
AI & Tech
Thematic conversational analytics with call centre conversation summarized qualitative and quantitative

How Conversational Analytics Works And How You Can Implement it Members Public

As businesses become more digital, conversations now happen across chatbots, social media, emails and messaging apps. This creates a ton of data with potential value for the business. Conversational analytics unlocks the value in this data by using AI, such as natural language processing (NLP) and machine learning, to make

Tyler Dye
Tyler Dye
AI & Tech
Feedback Analysis LLM's - Abstract

Large Language Models for Feedback Analysis: Which ones are cutting-edge? Members Public

Explore Thematic’s expert approach to evaluating top LLMs for feedback analysis, using advanced NLP to turn raw data into actionable insights. Learn how we commercialize cutting-edge AI to streamline and enhance customer feedback evaluation

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

How To Build Your Own Feedback Analysis Solution Members Public

Plus learnings from talking to 1700+ insights & research experts over the past 8 years At Thematic, we’ve spent years designing and developing our customer feedback analysis platform. While I’d love for everyone to be using ours, I understand that you might have the resources and the time to

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech
We don’t need to know how LLMs understand text, but we need to know how they analyze feedback

Transparency vs. Black Box AI: Navigating the Landscape of Feedback Analysis Members Public

The AI that most companies use today is basically a black box. When it comes to making business decisions, how well do we need to understand 'the decision maker behind the curtain?' We explore how to check if AI makes the right decisions to improve products, services and experiences.

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

Open Ended Survey Questions: How to Code & Analyze for Insights Members Public

How much time have you spent (let’s be honest: wasted) scrolling through endless Excel spreadsheets full of open-ended question data, trying to piece together new customer insights? Contrastingly, closed-ended questions offer a different challenge in analysis, providing structured and easily analyzable data that starkly contrasts with the open-ended questions’

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis
Cover image of Thematic CTA Nathan Holmberg and Data Science Team Lead Rob Dumbleton

Why Thematic is superior to OpenAI for analyzing feedback Members Public

ChatGPT is a powerful tool but isn't capable of the accurate and detailed analysis you can achieve with a specialized feedback analysis tool. Discover how ChatGPT can help, what to watch out for and how to overcome the limitations with Thematic.

Alana Dell
Alana Dell
AI & Tech
Isometric bar chart with with layer behind to represent the quantitative vs qualitative

Qualitative Feedback: Examples, Types & Analysis Members Public

Learn about qualitative feedback examples and types. Explore how businesses navigate the diverse landscape of customer insights from various sources.

Tyler Dye
Tyler Dye
AI & Tech

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