“Every time I see a word cloud presented as insight, I die a little inside”, J. Harris, data journalist. If you are a manager, there is a high chance that you’ve encountered word clouds in reports on key company issues, such as customer service or employee satisfaction.
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The picture above depicts Paul McCartney wearing a mullet. This article criticizes word clouds, the mullets of the Internet. :-) “Every time I see a word cloud presented as insight, I die a little inside” J. Harris, data journalist If you are a manager, there is a high chance that you’ve encountered word clouds in reports on key company issues, such as customer service or employee satisfaction. I still remember the first time I encountered…
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When it comes to making sense of data, getting actionable insights is the holy grail. But what does this even mean? When is a finding an insight? When is an insight actionable? Can data analysis deliver them? Let’s get to the bottom of this by looking at some examples. Imagine, you have conducted a survey of 100,000 students, and you seek actionable insights for what to improve at a university. Non-insightful vs. Insightful Knowledge Non-insightful…
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There were many reasons why I was looking forward to the Customer Experience Asia Summit in Singapore. And I won’t lie, one of them was the fact that it took place at the famous Marina Bay Sands!
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Recently I had an interesting discussion with Ron Stroeven, one the founders of Infotools, about open-enders, short for open-ended questions. In 1990 Infotools was established, but Ron has worked in market research far longer than that. He has a wealth of experience in survey design and data analysis, so it was fascinating to hear his view on open-enders, their history, and future.
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In July 2016, I was fortunate enough to speak at the Sentiment Analysis Symposium in New York. It is one of the most important events for those who invent text analytics solutions and for those who use them. I also attended the co-located sentiment analysis tutorial run by Jason Baldridge. Overall, this was an excellent event to get up to speed on the current state of affairs and the future outlook. So, here are my…
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