Data analytics

Read blog articles and posts on how companies analyze qualitative and quantitative data to get insights that help them improve products and services.

17 Customer Experience Statistics: The High Cost of Neglecting CX Members Public

Don't let bad customer experience (CX) ruin your business! Learn from these 17 statistics and find out how to improve CX with AI-powered insights.

Aphinya Dechalert
Aphinya Dechalert
Customer Experience

Removing the 'Pebble' to Reduce Customer Experience Friction Points Members Public

Uncover the hidden "pebbles" eroding your customer experience. Learn how to use customer feedback and analytics to identify and remove friction points, boost loyalty, and engineer effortless experiences. Discover 7 strategies for proactive CX improvement.

Aphinya Dechalert
Aphinya Dechalert
Churn & Loyalty

Reporting ROI of CX: Top 3 Challenges and How to Solve Them Members Public

What steps can you take to measure the ROI of Customer Experience improvements? identifying the challenges to ROI reporting will make it easier to consistently report on the impact of CX projects. Whatever the context.

Aphinya Dechalert
Aphinya Dechalert
Customer Experience
A watermelon is smashed open, showing the red inside. Two people look anxious and thoughtful.

Embracing red metrics: putting the focus on actionable analytics Members Public

Red metrics provide incredibly valuable insights from your CX and operational data. But we’re conditioned to think that success equals a green scorecard. Here's how to put the focus back on what really matters.

Scott Downing
Scott Downing
Customer Experience
Drivers of customer satisfaction - diagram

Customer-led product strategy: a guide Members Public

Customer-led product strategy is about designing the best product experience. But how should you approach it, and avoid common pitfalls?

Alyona Medelyan PhD
Alyona Medelyan PhD
Product Experience

Voice of the Customer for Product Operations Members Public

A game-changing system that product ops can (and should!) implement is a Voice of the Customer (VOC) program for the product team. Done right, a VOC program will improve decision-making, clarify priorities and validate product roadmaps.

Caley McGillvary
Caley McGillvary
Product Experience

Unleash the power of CX metrics with feedback analytics Members Public

Feedback analytics can unleash the power of CX metrics by telling the “why” behind these scores. Learn how you can benefit from feedback analytics.

Alana Dell
Alana Dell
Data analytics

Community Soundbites: How authentic are your customer-related KPIs? Members Public

How useful and authentic are your customer-related KPIs? This was the topic of discussion during our recent community call for insights professionals.

Chloe Narain
Chloe Narain
Data analytics

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