Sentiment Analysis

Qualitative Data Analysis: Step-by-Step Guide (Manual vs. Automatic) Members Public

See Thematic in Action Experience the power of AI Try Thematic Best Practices For Analyzing Open-Ended Questions Authored by Alyona Medelyan (PhD in Natural Language Processing & Machine Learning), this is a complete guide on the analysis of qualitative data. Learn the key approaches to analysis, how to set up a

Tyler Dye
Tyler Dye
Feedback Analysis
Understanding customer sentiment enables you to make better, data-driven decisions.

Customer Sentiment: How To Analyze & Improve Members Public

Explore how customer sentiment analysis works and the steps and strategies you need to follow to get started.

Alice Longhurst
Alice Longhurst
Customer Experience
Woman typing at her computer

What is customer sentiment analysis and why should your business care? Members Public

If you are curious about how you'll get to know what your customers truly feel, you need customer sentiment analysis. It’s the process of analyzing feedback to see if customer sentiment is positive, negative, or neutral and, more importantly, why they feel that way. “People will forget what you

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis

3 learnings from the deep learning for sentiment analysis workshop Members Public

A couple of years ago, our team at Thematic organized and sponsored a free Deep Learning for Sentiment Analysis workshop led by Dr. Felipe Bravo-Marquez. Despite being announced on short notice, it was fully booked within 24 hours, with over 40 attendees eager to dive into the world of NLP

Alyona Medelyan PhD
Alyona Medelyan PhD
Sentiment Analysis
Isometric illustration showing data analytics with sentiment emojis, chat bubbles, and purple bar charts

Text Analytics vs. Sentiment Analysis: Understanding the Key Differences Members Public

Explore the key differences between text analytics and sentiment analysis, their methods, and their business applications.

Kyo Zapanta
Kyo Zapanta
Sentiment Analysis
Screen displays rainbow satisfaction meter with emoji faces ranging from sad to happy on purple background.

Automated Sentiment Analysis: Why Use It and How to Get Started Members Public

Find out how automated sentiment analysis efficiently analyzes customer feedback, uncovers insights, and improves customer experience for you.

Kyo Zapanta
Kyo Zapanta
Sentiment Analysis
A smiling call center agent with a headset, overlaid with sentiment visuals like happy faces and colorful audio waveforms.

Get Started With Contact Center Sentiment Analysis (Voice/Text) Members Public

Why sentiment analysis matters for contact centers and what types of data you might want to use.

Alice Longhurst
Alice Longhurst
Sentiment Analysis
Sentiment scale from angry to happy, overlaid with customer review cards showing star ratings

How To: Sentiment Analysis Of Reviews (& What To Use) Members Public

Why sentiment analysis of reviews matters to your organization, and what you need to do to get started with your own program.

Alice Longhurst
Alice Longhurst
Sentiment Analysis

Table of Contents