The top traditional and AI sentiment analysis tools that are shaping the way we analyze text.
With AI-driven thematic analysis software, you can generate actionable insights effortlessly. Here’s what you need to know about this method of data analysis tool.
Become a qualitative theming pro! Creating a perfect code frame is hard, but thematic analysis software makes the process much easier.
Want to understand the "why" behind your customers' behavior? Our comprehensive guide on thematic analysis is here to help! Learn how to unlock hidden insights and drive your business forward with practical examples and actionable tips.
In academic research as well as in the business landscape, qualitative data analysis plays a crucial role in understanding and interpreting non-numerical data. Qualitative data analysis helps us make sense of the stories and personal narratives. In the business context, qualitative data analysis turns customer feedback into an in-depth understanding
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At Thematic, we have a dedicated research team that is always innovating to bring you the most accurate sentiment and thematic analysis. Solving this difficult task requires in-depth understanding of both the problem of customer feedback analysis and the relevant advances in technology. This article is a glimpse into one
What is sentiment analysis? If we take your customer feedback as an example, sentiment analysis (a form of text analytics) measures the attitude of the customer towards the aspects of a service or product which they describe in text. This typically involves taking a piece of text, whether it’s
Discover Thematic Analysis, the ONLY text analysis approach that's accurate, fast, and transparent. Learn how it outperforms other methods and uncovers hidden insights in your feedback.
I wanted to share with you my learnings from when our team at Thematic organized and sponsored a free 3-hour workshop on Deep Learning for Sentiment Analysis, run byDr. Felipe Bravo-Marquez [https://www.cs.waikato.ac.nz/~fbravoma/]. The workshop booked out within 24hrs of announcing it and more than
Have you wondered what customer sentiment analysis really is? Let’s get to the bottom of it. But first, let’s set some context. Customers are looking for positive experiences. Brands do too! “People will forget what you said, people will forget what you did, but people will never forget
Most people believe that text analytics solutions fail because sarcasm in customer feedback is very common. Somebody writes “Great service, yeah right!” and the dumb algorithm tags it as positive. So, whenever I speak on text analytics, someone in the audience will always ask: But how do you deal with