Sentiment Analysis

An icon with an unsatisfied and happy customer floats in the middle as other feedback UI floats in the background.

6 Ways to Use Sentiment Analysis to Improve Customer Experience Members Public

Discover six data-backed tactics to turn customer sentiment into churn reduction, higher NPS, and real-time service wins within weeks.

Kyo Zapanta
Kyo Zapanta
Customer Experience
A sentiment bar is in the foreground while an interweaving metric system (data set) sits in the background.

Evaluate and Improve Sentiment Analysis Datasets: A 5-Step Guide for Insights Teams Members Public

Use this 5-step checklist to evaluate and improve sentiment datasets for accurate, ethical, and bias-aware insights.

Kyo Zapanta
Kyo Zapanta
Sentiment Analysis
A woman is going through and reviewing scales, graphs, and sentiments scores.

What Is a Sentiment Score? Scales, Formulas, and How to Use It Members Public

Learn what a sentiment score is, how it’s calculated, and how CX teams use it as a reliable KPI for decision-making and alerts.

Kyo Zapanta
Kyo Zapanta
Sentiment Analysis
A feedback bubble has an ascending linea graph imposed upon it.

How To Turn Product-Review Sentiment into a CX Roadmap Members Public

Learn how to use produce review data for sentiment analysis to find CX issues, rank features, and fix what matters—across SaaS, apps, and products.

Kyo Zapanta
Kyo Zapanta
Sentiment Analysis

What is Deep Learning? A brief history, and what it means for the future Members Public

At Thematic, we have a dedicated research team that is always innovating to bring you the most accurate sentiment and thematic analysis. Solving this difficult task requires in-depth understanding of both the problem of customer feedback analysis and the relevant advances in technology. This article is a glimpse into one

Rob Dumbleton
Rob Dumbleton
AI & Tech

Qualitative Data Analysis: Step-by-Step Guide (Manual vs. Automatic) Members Public

See Thematic in Action Experience the power of AI Try Thematic Best Practices For Analyzing Open-Ended Questions Authored by Alyona Medelyan (PhD in Natural Language Processing & Machine Learning), this is a complete guide on the analysis of qualitative data. Learn the key approaches to analysis, how to set up a

Tyler Dye
Tyler Dye
Feedback Analysis
Understanding customer sentiment enables you to make better, data-driven decisions.

Customer Sentiment: How To Analyze & Improve Members Public

Explore how customer sentiment analysis works and the steps and strategies you need to follow to get started.

Alice Longhurst
Alice Longhurst
Customer Experience
Woman typing at her computer

What is customer sentiment analysis and why should your business care? Members Public

If you are curious about how you'll get to know what your customers truly feel, you need customer sentiment analysis. It’s the process of analyzing feedback to see if customer sentiment is positive, negative, or neutral and, more importantly, why they feel that way. “People will forget what you

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis

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