Sentiment Analysis

Thematic Analysis Examples In Action Members Public

Want to understand the "why" behind your customers' behavior? Our comprehensive guide on thematic analysis is here to help! Learn how to unlock hidden insights and drive your business forward with practical examples and actionable tips.

Aphinya Dechalert
Aphinya Dechalert
Customer Experience
Quantative bar chart being illuminated but user with qualitative analysis represented by torch, customer feedback elements

The Primary Methods of Qualitative Data Analysis Members Public

In academic research as well as in the business landscape, qualitative data analysis plays a crucial role in understanding and interpreting non-numerical data. Qualitative data analysis helps us make sense of the stories and personal narratives. In the business context, qualitative data analysis turns customer feedback into an in-depth understanding

Tyler Dye
Tyler Dye
AI & Tech

Qualitative Data Analysis: Step-by-Step Guide (Manual vs. Automatic) Members Public

See Thematic in Action Experience the power of AI Try Thematic See Thematic in Action Experience the power of AI Try Thematic

Tyler Dye
Tyler Dye
Feedback Analysis

What is Deep Learning? A brief history, and what it means for the future Members Public

At Thematic, we have a dedicated research team that is always innovating to bring you the most accurate sentiment and thematic analysis. Solving this difficult task requires in-depth understanding of both the problem of customer feedback analysis and the relevant advances in technology. This article is a glimpse into one

Rob Dumbleton
Rob Dumbleton
AI & Tech

The Complete Guide to Sentiment Analysis Members Public

What is sentiment analysis? If we take your customer feedback as an example, sentiment analysis (a form of text analytics) measures the attitude of the customer towards the aspects of a service or product which they describe in text. This typically involves taking a piece of text, whether it’s

Rob Dumbleton
Rob Dumbleton
Sentiment Analysis

Thematic Analysis for Feedback: The Secret Weapon Most Companies Miss (Part 5/5) Members Public

Discover Thematic Analysis, the ONLY text analysis approach that's accurate, fast, and transparent. Learn how it outperforms other methods and uncovers hidden insights in your feedback.

Alyona Medelyan PhD
Alyona Medelyan PhD
Text Analytics

3 learnings from the Deep Learning for Sentiment Analysis workshop Members Public

I wanted to share with you my learnings from when our team at Thematic organized and sponsored a free 3-hour workshop on Deep Learning for Sentiment Analysis, run byDr. Felipe Bravo-Marquez [https://www.cs.waikato.ac.nz/~fbravoma/]. The workshop booked out within 24hrs of announcing it and more than

Alyona Medelyan PhD
Alyona Medelyan PhD
Sentiment Analysis
Woman typing at her computer

What is customer sentiment analysis and why should your business care? Members Public

Have you wondered what customer sentiment analysis really is? Let’s get to the bottom of it. But first, let’s set some context. Customers are looking for positive experiences. Brands do too! “People will forget what you said, people will forget what you did, but people will never forget

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis

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