Surveys & Feedback Collection

Proving the value of your CX programme Members Public

CX programmes add value to all areas of the business - and existing ROI calculators are seldom able to offer a balanced perspective. So how can you prove the value of your CX programme?

Scott Downing
Scott Downing
Customer Experience
Two people looking at customer feedback

Maximizing the value of customer feedback for product teams Members Public

Responsible for People and Customer Insights at Atlassian, Jae shares what Atlassian has learned about maximizing the value of customer feedback for product development teams and their users.

Jae Eddison
Jae Eddison
Feedback Analysis
Man on ladder building out component of a form for feedback

How to build a feedback form: 11 customer feedback examples Members Public

Learn how to leverage customer feedback to create a better product and enhance your customer service. Get inspired by these 11 customer feedback examples.

Freya Laskowski
Freya Laskowski
Feedback Analysis

Product update: Slack analysis Members Public

We’re happy to say that Thematic is now able to integrate and analyze the text within a specific Slack channel to uncover the sentiment and themes of each message.

Nathan Holmberg
Nathan Holmberg
Product Experience

Product validation: Using customer feedback analytics to build a roadmap Members Public

An essential part of product development, product validation utilizes feedback analysis to eliminate dead ends and false starts. Here’s what you need to know.

Caley McGillvary
Caley McGillvary
Product Experience

How to choose a survey tool to measure customer experience: the ultimate guide Members Public

You have decided to collect feedback from your customers via a survey tool. Or, you might be looking for a new survey tool, because you are unhappy with your current setup. There's no shortage of survey solutions and customer feedback management platforms. If anything, there are too many options to

Alyona Medelyan PhD
Alyona Medelyan PhD
Surveys & Feedback Collection

How we use our own platform and Chrome extension to centralize & analyze feedback Members Public

Customer feedback doesn't have all the answers. But it has critical insights for strategy and prioritization. Thematic is a B2B SaaS company. We aren't swimming in feedback. Every piece of feedback counts. Collecting and analyzing this feedback requires a different approach. We receive feedback from many places: * our in-product NPS

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis

The touchpoint NPS oxymoron - The likelihood to recommend a brand isn’t built on a single interaction Members Public

Traditionally, customer research and insights teams were tasked with capturing the voice of the customer, and generating meaningful insights to inform decision-making and ultimately improve CX. Market research was the easiest way to gather customer feedback strategically, rather than listening to anecdotal stories from sales or contact centre agents. Amongst

Melanie Disse
Melanie Disse
Customer Experience

Table of Contents