Using Thematic

Read articles on how to get the most out of Thematic AI software and customer feedback data. Learn from customer stories, product examples and tips.

Charts and numbers go through a window, analyzing input and the data model.

How Thematic Uses Cassie Kozyrkov’s 3 Criteria to Validate Its AI System Members Public

We decided to apply the “Kozyr criteria” to Thematic’s AI-powered feedback analytics tool to find out whether it would pass the test.

Alice Longhurst
Alice Longhurst
AI & Tech
Company logos for "thematic" and "qualtrics" displayed on white rectangles against a stylized feedback

Qualtrics XM Discover vs Thematic: How To Use Them Members Public

Not sure whether to choose Thematic or Qualtrics? This guide compares common business use cases and explains their differences in cost, setup, and insights.

Jess Perenara-Wilkinson
Feedback Analysis

Thematic Analysis vs. Sentiment Analysis: Why Thematic Analysis Wins Members Public

Discover how thematic analysis outperforms sentiment analysis in uncovering hidden trends, delivering actionable insights, and adapting to evolving customer feedback. Learn how to leverage both methods for comprehensive customer understanding.

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis

Your Feedback in Action: 5 Major Thematic Updates Members Public

I'm Eddie, Thematic's new Product Manager, and I'm excited to share my first product update with you. You spoke, and we listened! Based on your valuable feedback from our recent NPS survey, we've shipped improvements across five key areas of Thematic. These updates are all about making the platform more

Eddie Chae
Eddie Chae
Product Updates

How accurate is Thematic at analyzing customer feedback? Members Public

In discussions with potential customers, we often hear the question, "How accurate is Thematic at analyzing my open-ended feedback?" Here is why they are asking this question: “Manual analysis is the most accurate, but it doesn't scale. I tried different solutions. My CX platform produces generic results that aren’t

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

How To Use Thematic Analysis AI To Theme Qualitative Data Members Public

Become a qualitative theming pro! Creating a perfect code frame is hard, but thematic analysis software makes the process much easier.

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech
voice of customer examples

Voice of Customer Examples: How Different Industries Use VoC Insights Members Public

Explore real-world examples of how various industries can use voice of the customer (VOC) insights to improve CX and business performance.

Jess Perenara-Wilkinson
Voice of Customer

Thematic Analysis Software: 5 Top Tools & How It Works Members Public

With AI-driven thematic analysis software, you can generate actionable insights effortlessly. Here’s what you need to know about this method of data analysis tool.

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

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