Using Thematic

Read articles on how to get the most out of Thematic AI software and customer feedback data. Learn from customer stories, product examples and tips.

Should you buy an integrated solution, best-in-breed, or build in house? Members Public

Being a business owner myself, and speaking to other team leads, I know that there is always this question: When we buy new software, should we buy an all-in-one, integrated solution? Should we go out to different vendors and source separately? Or, should we build it in-house, and make it

Alyona Medelyan PhD
Alyona Medelyan PhD
Using Thematic

The Zoom Boom: Zoom's market transformation and what the user feedback is saying Members Public

At the beginning of 2020, Zoom was a promising video telephony company with niche markets in business and higher education and a solid bank account thanks to a successful IPO. By May, its market capitalization was greater than those of the world’s seven top airlines combined. As the global

Alyona Medelyan PhD
Alyona Medelyan PhD
Product Experience

Thriving During COVID-19: 10 Practical Tips from a Clinical Psychologist Members Public

Three weeks ago, my family of four was on it’s fifth day of self isolation due to Covid-19. The terrible news from Italy started to appear and the first positive cases recorded among San Francisco Bay residents. I was refreshing my Twitter compulsively. I kept asking myself: What should

Alyona Medelyan PhD
Alyona Medelyan PhD
Using Thematic

Google Maps vs Waze 2024  — Analyzing 10,000 App Reviews Members Public

Google Maps vs. Waze - We used Thematic AI to learn how they compare against each other.

Vamsi Vempati
Vamsi Vempati
Product Experience

Thematic Joins Nielsen Connect Partner Network Members Public

New York, NY –  Thematic today announced that it has joined the Nielsen Connect Partner Network. Enhanced by this partnership through Nielsen’s Global Connect business, Thematic’s proprietary approach, which combines AI and human input to rapidly and continuously surface insights that are more relevant and detailed than legacy text

Alyona Medelyan PhD
Alyona Medelyan PhD
Using Thematic

How we moved our startup from New Zealand to Silicon Valley Members Public

Facebook reminded me that it’s been exactly 1 year since we (Nathan and I) moved from New Zealand to San Francisco! It’s the third time that we are coming to California to live for an extended period of time, but the first time for more than 3 months

Alyona Medelyan PhD
Alyona Medelyan PhD
Using Thematic

Vodafone: transforming customer experience with Thematic insights Members Public

Vodafone New Zealand has measured Touchpoint Net Promoter Score (TNPS) for many years. Three years ago, Vodafone Group migrated to an established Voice-of-the-Customer platform and Vodafone New Zealand was a key pilot market. In 2018 the company set an ambitious goal to significantly increase Touchpoint NPS across all customer-facing teams.

Agi Marx
Agi Marx
Case Studies

Thematic Analysis for Feedback: The Secret Weapon Most Companies Miss (Part 5/5) Members Public

Discover Thematic Analysis, the ONLY text analysis approach that's accurate, fast, and transparent. Learn how it outperforms other methods and uncovers hidden insights in your feedback.

Alyona Medelyan PhD
Alyona Medelyan PhD
Text Analytics

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