Using Thematic
Read articles on how to get the most out of Thematic AI software and customer feedback data. Learn from customer stories, product examples and tips.
Ensuring AI Transparency and Trust: How Thematic aligns with ESOMAR's Guidelines for AI buyers Paid Members Public
Discover how Thematic meets key ESOMAR guidelines for AI buyers by ensuring accuracy, transparency and reliability in it's AI-driven insights. Learn about our processes for delivering results that are fit for purpose.
Product Update: Shared Answers, Improved Nav and more Paid Members Public
We've enhanced our Conversational Analytics feature and set up email workflows for Thematic Answers and comments. Plus now you can pull data from Snowflake!
Who Owns Voice of the Customer (VOC)? Paid Members Public
The answer to the question of who “owns” the voice of the customer (VOC) isn’t as simple as this person or that team. To get the most value from customer feedback, VOC should be integrated and leveraged across your organization to improve customer experience. But that can be hard
How to Improve Customer Experience with Thematic Analysis Paid Members Public
Companies that really understand their customers and respond to their needs build stronger relationships, boost loyalty, and achieve more success But how can businesses use data to consistently understand their customers so well?
Thematic Analysis Examples In Action Paid Members Public
Want to understand the "why" behind your customers' behavior? Our comprehensive guide on thematic analysis is here to help! Learn how to unlock hidden insights and drive your business forward with practical examples and actionable tips.
10 Advantages & Challenges of Thematic Analysis Paid Members Public
Thematic analysis is a powerful tool for understanding the 'why' behind what people say and do. Discover the top 10 advantages and challenges, and how AI can help overcome these obstacles.
How DoorDash Research Team Does More with Less: Fast and Flexible Paid Members Public
Discover how DoorDash's lean research team helps everyone get insights, scaling the impact of research by rethinking how they can achieve results and drive customer obsessed thinking.
Large Language Models for Feedback Analysis: Which ones are cutting-edge? Paid Members Public
Explore Thematic’s expert approach to evaluating top LLMs for feedback analysis, using advanced NLP to turn raw data into actionable insights. Learn how we commercialize cutting-edge AI to streamline and enhance customer feedback evaluation