Using Thematic
Read articles on how to get the most out of Thematic AI software and customer feedback data. Learn from customer stories, product examples and tips.
10 Advantages & Challenges of Thematic Analysis Paid Members Public
Thematic analysis is a powerful tool for understanding the 'why' behind what people say and do. Discover the top 10 advantages and challenges, and how AI can help overcome these obstacles.
How DoorDash Research Team Does More with Less: Fast and Flexible Paid Members Public
Discover how DoorDash's lean research team helps everyone get insights, scaling the impact of research by rethinking how they can achieve results and drive customer obsessed thinking.
Large Language Models for Feedback Analysis: Which ones are cutting-edge? Paid Members Public
Explore Thematic’s expert approach to evaluating top LLMs for feedback analysis, using advanced NLP to turn raw data into actionable insights. Learn how we commercialize cutting-edge AI to streamline and enhance customer feedback evaluation
How Watercare drives customer excellence with VoC and Thematic Paid Members Public
When two major storms wreaked havoc on Auckland and Watercare’s infrastructure the utility went through a CX crisis. With a massive influx of calls to their support center, Thematic helped them get insights from this data to forge a new approach to restore services and satisfaction levels.
Product Update - Exporting data, Auditing Answers and More Paid Members Public
Our product team have been super busy shipping new features and updates! We’re on a mission to give you greater access to and control over your data, including exporting custom tables in a csv file, pre-cleaning data and auditing the use of Answers. Read on to get the details,
Why Thematic is superior to OpenAI for analyzing feedback Paid Members Public
ChatGPT is a powerful tool but isn't capable of the accurate and detailed analysis you can achieve with a specialized feedback analysis tool. Discover how ChatGPT can help, what to watch out for and how to overcome the limitations with Thematic.
Product Update: Summarizer and Quick Filters Paid Members Public
Early this year we shipped a Generative AI feature that creates summaries of any data point for our users. Over the months, we've iterated to get the quality up and add them in different parts of the product. We’ve been delighted to hear how they're helping our customers: "Summaries
Travel sites go head to head: Expedia vs Booking.com Paid Members Public
Both Booking.com and Expedia are popular travel booking apps. But which is the best? We took a look at thousands of reviews to find out.
