Using Thematic

Read articles on how to get the most out of Thematic AI software and customer feedback data. Learn from customer stories, product examples and tips.

How to super-charge your Qualtrics setup with Thematic & Power BI Members Public

Qualtrics is one of the most well-known and powerful Customer Feedback Management platforms. But even so, it has limitations. We recently hosted a live panel where data analysts from two well-known brands shared their experiences with Qualtrics, and how they extended this platform’s capabilities. Below, we’ll share the

Alyona Medelyan PhD
Alyona Medelyan PhD
Customer Experience

Community Soundbites: How can insights technology be enhanced by human expertise? Members Public

Technology plays a huge role in the field of CX research and insights. Some work is being automated, some just made easier. As we navigate these changes, the intersect of "humans and technology" is topical for those in our community. So, this month's Insights Community roundtable focused exactly on that.

Chloe Narain
Chloe Narain
Using Thematic

How to create a positive employee experience for women in tech Members Public

What does it cost to a business to lose an employee? Experts share that for an entry-level role, it's 50% of salary. For an executive role, it's 200% of salary. Today, companies fight to attract a diverse and high-performing team. They want to create a positive employee experience and an

Alyona Medelyan PhD
Alyona Medelyan PhD
Using Thematic

Product update: Thematic’s sentiment analysis more accurate with a 20% reduction of error Members Public

This is the second product update we’ve shared on our blog. So far we’re finding this medium a great way for our customers and enthusiasts to keep up to date with what’s new within the platform. Our team is always working hard to improve Thematic, and today

Nigel Warren
Nigel Warren
Using Thematic

Community Soundbites: How authentic are your customer-related KPIs? Members Public

How useful and authentic are your customer-related KPIs? This was the topic of discussion during our recent community call for insights professionals.

Chloe Narain
Chloe Narain
Data analytics

How Watercare levelled up their insights and CX metrics using Thematic Members Public

Recently, I hosted a webinar with Priya Thurai, Head of Customer Insights at Watercare NZ. We discussed the integral role customer insights have played in enabling their team to improve how they engage in the community. Today, Watercare continues to use Thematic insights to inform their decision making - driving

Alyona Medelyan PhD
Alyona Medelyan PhD
Customer Experience

How AI-based feedback analytics powers growth at Atom bank Members Public

Recently, I joined a webinar with Michael Sherwood, Head of Digital Experience at Atom bank. Together, we discussed their mission to create a differentiated and customer-centric banking experience. Having been a customer of Thematic for over 3 years, the insights they’ve gained with us have been integral to their

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis

What’s new in Thematic: Product update! Members Public

We don’t tend to talk about our product roadmap and updates on this blog, so this is the first blog post of this kind. And we are starting with 3 killer features: * You can now continuously discover more specific themes by interacting with our AI * You can now easily

Nigel Warren
Nigel Warren
Using Thematic

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