Using Thematic
Read articles on how to get the most out of Thematic AI software and customer feedback data. Learn from customer stories, product examples and tips.
Power BI vs Tableau: What’s The Best Data Visualization Tool? Paid Members Public
Microsoft Power BI and Tableau are both powerful business intelligence tools for data visualization. At first glance their functionality and features might look very similar. So, how do you know which is the best solution for your business? In this article we’ll reveal what data analysts really think about
Product update: Our new Feedback Tool makes it easier to digest feedback Paid Members Public
As the cold season starts here in New Zealand, our product team needs no further warmth than their fiery ambition to make Thematic a world-class feedback analytics solution. With that out of the way, here’s the latest Thematic product update! We’ve launched our Feedback Tool We’ve realised
Community Soundbites: What should a customer feedback analysis maturity model look like? Paid Members Public
Each month, Thematic hosts a virtual roundtable for insights professionals within our community. Together, we discuss how we’re seeing this space evolving and swap notes on best practices! Join our community here. We’ve been digging into this concept of “insights maturity” at Thematic for some time now. So,
How to super-charge your Qualtrics setup with Thematic & Power BI Paid Members Public
Qualtrics is one of the most well-known and powerful Customer Feedback Management platforms. But even so, it has limitations. We recently hosted a live panel where data analysts from two well-known brands shared their experiences with Qualtrics, and how they extended this platform’s capabilities. Below, we’ll share the
Community Soundbites: How can insights technology be enhanced by human expertise? Paid Members Public
Technology plays a huge role in the field of CX research and insights. Some work is being automated, some just made easier. As we navigate these changes, the intersect of "humans and technology" is topical for those in our community. So, this month's Insights Community roundtable focused exactly on that.
How to create a positive employee experience for women in tech Paid Members Public
What does it cost to a business to lose an employee? Experts share that for an entry-level role, it's 50% of salary. For an executive role, it's 200% of salary. Today, companies fight to attract a diverse and high-performing team. They want to create a positive employee experience and an
Product update: Thematic’s sentiment analysis more accurate with a 20% reduction of error Paid Members Public
This is the second product update we’ve shared on our blog. So far we’re finding this medium a great way for our customers and enthusiasts to keep up to date with what’s new within the platform. Our team is always working hard to improve Thematic, and today
Community Soundbites: How authentic are your customer-related KPIs? Paid Members Public
How useful and authentic are your customer-related KPIs? This was the topic of discussion during our recent community call for insights professionals.