How accurate is Thematic at analyzing customer feedback? Paid Members Public
In discussions with potential customers, we often hear the question, "How accurate is Thematic at analyzing my open-ended feedback?" Here is why they are asking this question: “Manual analysis is the most accurate, but it doesn't scale. I tried different solutions. My CX platform produces generic results that aren’t
How To Use Thematic Analysis AI To Theme Qualitative Data Paid Members Public
Become a qualitative theming pro! Creating a perfect code frame is hard, but thematic analysis software makes the process much easier.
Thematic Analysis Software: 5 Top Tools & How It Works Paid Members Public
With AI-driven thematic analysis software, you can generate actionable insights effortlessly. Here’s what you need to know about this method of data analysis tool.
Ensuring AI Transparency and Trust: How Thematic aligns with ESOMAR's Guidelines for AI buyers Paid Members Public
Discover how Thematic meets key ESOMAR guidelines for AI buyers by ensuring accuracy, transparency and reliability in it's AI-driven insights. Learn about our processes for delivering results that are fit for purpose.
Large Language Models for Feedback Analysis: Which ones are cutting-edge? Paid Members Public
Explore Thematic’s expert approach to evaluating top LLMs for feedback analysis, using advanced NLP to turn raw data into actionable insights. Learn how we commercialize cutting-edge AI to streamline and enhance customer feedback evaluation
How To Build Your Own Feedback Analysis Solution Paid Members Public
Plus learnings from talking to 1700+ insights & research experts over the past 8 years At Thematic, we’ve spent years designing and developing our customer feedback analysis platform. While I’d love for everyone to be using ours, I understand that you might have the resources and the time to
My Take on Qualtrics X4 2024 and the AI announcements Paid Members Public
Qualtrics X4 Summit is the most attended customer and employee experience event. Close to ten thousand people join Qualtrics X4 each year in Salt Lake City. To be honest, I regret not adding it to my “conference circuit” sooner. This was my second time, and again it’s definitely been
Transparency vs. Black Box AI: Navigating the Landscape of Feedback Analysis Paid Members Public
The AI that most companies use today is basically a black box. When it comes to making business decisions, how well do we need to understand 'the decision maker behind the curtain?' We explore how to check if AI makes the right decisions to improve products, services and experiences.
