Mastering the Art of Closing the Customer Feedback Loop Paid Members Public
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6 Text Analytics Approaches: A Comprehensive Review Paid Members Public
This guide breaks down six key text analytics methods, explaining how they work and when to use them.
What is Unified Data Analytics and why should you care? Paid Members Public
If you're part of a Voice of Customer or research team, you probably deal with customer surveys, complaints, chats or call transcripts every day. And with that, do you find yourself jumping between tools, trying to piece together the full story? That’s where Unified Data Analytics comes in. Unified
Coding Qualitative Data: How To Guide Paid Members Public
A starting guide for coding qualitative data manually and automatically. Learn to build a coding frame and find significant themes in your data!
Thematic Analysis vs. Sentiment Analysis: Why Thematic Analysis Wins Paid Members Public
Discover how thematic analysis outperforms sentiment analysis in uncovering hidden trends, delivering actionable insights, and adapting to evolving customer feedback. Learn how to leverage both methods for comprehensive customer understanding.
What is customer sentiment analysis and why should your business care? Paid Members Public
If you are curious about how you'll get to know what your customers truly feel, you need customer sentiment analysis. It’s the process of analyzing feedback to see if customer sentiment is positive, negative, or neutral and, more importantly, why they feel that way. “People will forget what you
3 learnings from the deep learning for sentiment analysis workshop Paid Members Public
A couple of years ago, our team at Thematic organized and sponsored a free Deep Learning for Sentiment Analysis workshop led by Dr. Felipe Bravo-Marquez. Despite being announced on short notice, it was fully booked within 24 hours, with over 40 attendees eager to dive into the world of NLP
How accurate is Thematic at analyzing customer feedback? Paid Members Public
In discussions with potential customers, we often hear the question, "How accurate is Thematic at analyzing my open-ended feedback?" Here is why they are asking this question: “Manual analysis is the most accurate, but it doesn't scale. I tried different solutions. My CX platform produces generic results that aren’t