5 Text Analytics Approaches: A Comprehensive Review Paid Members Public
Businesses generate massive amounts of text data—from customer feedback and online reviews to survey responses and social media comments. But without the right tools, making sense of all this information can be overwhelming. This is where text analytics comes in. Text analytics is the process of extracting meaningful insights
Thematic Analysis vs. Sentiment Analysis: Why Thematic Analysis Wins Paid Members Public
Discover how thematic analysis outperforms sentiment analysis in uncovering hidden trends, delivering actionable insights, and adapting to evolving customer feedback. Learn how to leverage both methods for comprehensive customer understanding.
What is customer sentiment analysis and why should your business care? Paid Members Public
If you are curious about how you'll get to know what your customers truly feel, you need customer sentiment analysis. It’s the process of analyzing feedback to see if customer sentiment is positive, negative, or neutral and, more importantly, why they feel that way. “People will forget what you
3 learnings from the deep learning for sentiment analysis workshop Paid Members Public
A couple of years ago, our team at Thematic organized and sponsored a free Deep Learning for Sentiment Analysis workshop led by Dr. Felipe Bravo-Marquez. Despite being announced on short notice, it was fully booked within 24 hours, with over 40 attendees eager to dive into the world of NLP
How accurate is Thematic at analyzing customer feedback? Paid Members Public
In discussions with potential customers, we often hear the question, "How accurate is Thematic at analyzing my open-ended feedback?" Here is why they are asking this question: “Manual analysis is the most accurate, but it doesn't scale. I tried different solutions. My CX platform produces generic results that aren’t
How To Use Thematic Analysis AI To Theme Qualitative Data Paid Members Public
Become a qualitative theming pro! Creating a perfect code frame is hard, but thematic analysis software makes the process much easier.
Thematic Analysis Software: 5 Top Tools & How It Works Paid Members Public
With AI-driven thematic analysis software, you can generate actionable insights effortlessly. Here’s what you need to know about this method of data analysis tool.
Ensuring AI Transparency and Trust: How Thematic aligns with ESOMAR's Guidelines for AI buyers Paid Members Public
Discover how Thematic meets key ESOMAR guidelines for AI buyers by ensuring accuracy, transparency and reliability in it's AI-driven insights. Learn about our processes for delivering results that are fit for purpose.