AI & Tech

Read articles and blog posts to understand how AI and technology is used to analyze unstructured feedback data at scale. Keep up to date with the latest in AI technology, including LLMs, Machine Learning, NLP, Prompt Engineering and more.

AI robot peeking from a speech bubble working with insight professional male.

What does GPT-4 mean for Insights Professionals? Members Public

How will GPT-4 change the work of insights professionals? Will it take over the insights and research landscape - or can we use it to our advantage?

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

Harnessing NLP to address customer needs: Munna Ahaduzzaman at Atlassian Members Public

Atlassian has to make sense of disparate customer datasets across all of its products. With Thematic, they can drill down into the detail, finding exactly where a problem originates and what needs to be fixed.

Caley McGillvary
Caley McGillvary
Using Thematic
AI technology to support us, as a tool you can use.

AI helps unlock valuable insights, but is there a catch? Learn from insights thought leaders Members Public

How are insights leaders using AI to help them be more successful? Several thought leaders shared their perceptions with us at TMRE 2023 - here are 5 key considerations.

Alana Dell
Alana Dell
AI & Tech

AI-powered, human enhanced! How to take feedback analytics to the next level Members Public

Can you trust AI when you don't understand the way it makes decisions? Or do you need control? Learn how AI and people can collaborate to get the best insights from feedback faster.

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech
A big blue robot looks down at a red robot that has fallen

Know what great looks like: building trust in text analytics software Members Public

When it comes to analyzing feedback, AI can be your best friend. But can you trust text analytics software if you don’t understand how it works?

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis

Qualitative Data Analysis: Step-by-Step Guide (Manual vs. Automatic) Members Public

See Thematic in Action Experience the power of AI Try Thematic See Thematic in Action Experience the power of AI Try Thematic

Tyler Dye
Tyler Dye
Feedback Analysis

Why does text analytics have a bad reputation? Members Public

Text analytics has been around for dozens of years and several hype cycles. The most recent one, in 2020, is attributed to GPT-3, a proprietary language model. It’s basically a giant black box that costs an estimated $12 million to train. A language model means that if you give

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

What GPT-3 means for Customer Feedback Analysis Members Public

What is GPT-3 exactly? And what does this new AI model mean for customer feedback analysis?

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech