AI & Tech

Read articles and blog posts to understand how AI and technology is used to analyze unstructured feedback data at scale. Keep up to date with the latest in AI technology, including LLMs, Machine Learning, NLP, Prompt Engineering and more.

AI-powered, human enhanced! How to take feedback analytics to the next level Members Public

Can you trust AI when you don't understand the way it makes decisions? Or do you need control? Learn how AI and people can collaborate to get the best insights from feedback faster.

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech
A big blue robot looks down at a red robot that has fallen

Know what great looks like: building trust in text analytics software Members Public

When it comes to analyzing feedback, AI can be your best friend. But can you trust text analytics software if you don’t understand how it works?

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis

Qualitative Data Analysis: Step-by-Step Guide (Manual vs. Automatic) Members Public

See Thematic in Action Experience the power of AI Try Thematic See Thematic in Action Experience the power of AI Try Thematic

Tyler Dye
Tyler Dye
Feedback Analysis

Why does text analytics have a bad reputation? Members Public

Text analytics has been around for dozens of years and several hype cycles. The most recent one, in 2020, is attributed to GPT-3, a proprietary language model. It’s basically a giant black box that costs an estimated $12 million to train. A language model means that if you give

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

What GPT-3 means for Customer Feedback Analysis Members Public

What is GPT-3 exactly? And what does this new AI model mean for customer feedback analysis?

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

Text Analytics Software – How to unlock the drivers behind your performance Members Public

Many organisations, large or small, gather customer feedback to improve their CX efforts and ultimately their bottom line. But gathering feedback alone can’t make much of a difference. We need to analyze our feedback to discover insights that inspire us to drive action at our organisations. Enter; Text Analytics

Melanie Disse
Melanie Disse
AI & Tech

What is Deep Learning? A brief history, and what it means for the future Members Public

At Thematic, we have a dedicated research team that is always innovating to bring you the most accurate sentiment and thematic analysis. Solving this difficult task requires in-depth understanding of both the problem of customer feedback analysis and the relevant advances in technology. This article is a glimpse into one

Rob Dumbleton
Rob Dumbleton
AI & Tech

What is Unified Data Analytics and why should you care? Members Public

Before we get into the nitty gritty detail of Unified Data Analytics, let’s remind ourselves of the cautionary tale of a pioneer of the Internet… Have you ever heard of Netscape?  This company, which created one of the first web browsers, is most famous for its downfall: Once owning

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

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