AI & Tech

Read articles and blog posts to understand how AI and technology is used to analyze unstructured feedback data at scale. Keep up to date with the latest in AI technology, including LLMs, Machine Learning, NLP, Prompt Engineering and more.

How accurate is Thematic at analyzing customer feedback? Members Public

In discussions with potential customers, we often hear the question, "How accurate is Thematic? This usually comes up for two reasons: “I’ve been doing the analysis myself. I don’t want to compromise the accuracy when handing this task over to an automated solution.” “I realize that doing things

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech
Use feedback data to measure the impact of your CX initiatives, and drive growth.

Calculating the ROI of CX: Complete Guide 2024 [Includes spreadsheets] Members Public

A complete and comprehensive guide to help you calculate the ROI of CX and prove the value of CX & NPS to executive teams. A customer experience ROI guide.

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech
Abstract Digram of how to code qualitative data

Coding Qualitative Data: How To Guide Members Public

A starting guide for coding qualitative data manually and automatically. Learn to build a coding frame and find significant themes in your data!

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech
Mining customer feedback to uncover gold nuggets of actionable insights

How to get meaningful, actionable insights from customer feedback Members Public

Many companies collect vast amounts of raw customer data, but don’t know how best to use it! Here's how to turn your feedback into actionable insights.

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

Why invest in the Net Promoter Score? Members Public

Are you wondering whether to invest in the Net Promoter Score (NPS) to improve your customer experience? The debate is rife amongst NPS evangelists and those who are more doubtful, so here I share some examples of companies who have invested in NPS and made real improvements. (In this post,

Agi Marx
Agi Marx
AI & Tech

How to leverage AI to improve your Customer Experience [video] Members Public

If you missed our popular webinar on how AI can improve customer experience, catch the recording here! In this webinar recording, you’ll get an insight from industry experts on how AI can be applied to the customer experience. Quick Tip: Check out the Agenda with time references below. You’

Agi Marx
Agi Marx
AI & Tech

5 benefits of using chatbots for customer experience Members Public

Customers want quick, seamless solutions to their problems. Some are used to the traditional way of phone support therefore a hard time accepting a chatbot with the notion that it is a robotic interaction, lacking the human touch. However, more and more customers are open to new technology, especially if

Agi Marx
Agi Marx
AI & Tech

The top everyday AI analytics you need to know Members Public

Continuing our blog series on artificial intelligence AI (see earlier blog posts), we share some examples of everyday AI applications and commonly used AI analytics. If you look hard enough, you’ll find plenty of everyday examples of how businesses have used AI to make your (and their) life easier,

Agi Marx
Agi Marx
AI & Tech

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