AI & Tech
Read articles and blog posts to understand how AI and technology is used to analyze unstructured feedback data at scale. Keep up to date with the latest in AI technology, including LLMs, Machine Learning, NLP, Prompt Engineering and more.
Why does text analytics have a bad reputation? Paid Members Public
Text analytics has been around for dozens of years and several hype cycles. The most recent one, in 2020, is attributed to GPT-3, a proprietary language model. It’s basically a giant black box that costs an estimated $12 million to train. A language model means that if you give
What GPT-3 means for Customer Feedback Analysis Paid Members Public
What is GPT-3 exactly? And what does this new AI model mean for customer feedback analysis?
Text Analytics Software – How to unlock the drivers behind your performance Paid Members Public
Many organisations, large or small, gather customer feedback to improve their CX efforts and ultimately their bottom line. But gathering feedback alone can’t make much of a difference. We need to analyze our feedback to discover insights that inspire us to drive action at our organisations. Enter; Text Analytics
What is Deep Learning? A brief history, and what it means for the future Paid Members Public
At Thematic, we have a dedicated research team that is always innovating to bring you the most accurate sentiment and thematic analysis. Solving this difficult task requires in-depth understanding of both the problem of customer feedback analysis and the relevant advances in technology. This article is a glimpse into one
What is Unified Data Analytics and why should you care? Paid Members Public
Before we get into the nitty gritty detail of Unified Data Analytics, let’s remind ourselves of the cautionary tale of a pioneer of the Internet… Have you ever heard of Netscape? This company, which created one of the first web browsers, is most famous for its downfall: Once owning
Calculating the ROI of CX: Complete Guide 2024 [Includes spreadsheets] Paid Members Public
A complete and comprehensive guide to help you calculate the ROI of CX and prove the value of CX & NPS to executive teams. A customer experience ROI guide.
Coding Qualitative Data: How To Guide Paid Members Public
A starting guide for coding qualitative data manually and automatically. Learn to build a coding frame and find significant themes in your data!
How to get meaningful, actionable insights from customer feedback Paid Members Public
Many companies collect vast amounts of raw customer data, but don’t know how best to use it! Here's how to turn your feedback into actionable insights.