AI & Tech

Read articles and blog posts to understand how AI and technology is used to analyze unstructured feedback data at scale. Keep up to date with the latest in AI technology, including LLMs, Machine Learning, NLP, Prompt Engineering and more.

Text Analytics Software – How to unlock the drivers behind your performance Members Public

Many organisations, large or small, gather customer feedback to improve their CX efforts and ultimately their bottom line. But gathering feedback alone can’t make much of a difference. We need to analyze our feedback to discover insights that inspire us to drive action at our organisations. Enter; Text Analytics

Melanie Disse
Melanie Disse
AI & Tech

What is Deep Learning? A brief history, and what it means for the future Members Public

At Thematic, we have a dedicated research team that is always innovating to bring you the most accurate sentiment and thematic analysis. Solving this difficult task requires in-depth understanding of both the problem of customer feedback analysis and the relevant advances in technology. This article is a glimpse into one

Rob Dumbleton
Rob Dumbleton
AI & Tech

What is Unified Data Analytics and why should you care? Members Public

Before we get into the nitty gritty detail of Unified Data Analytics, let’s remind ourselves of the cautionary tale of a pioneer of the Internet… Have you ever heard of Netscape?  This company, which created one of the first web browsers, is most famous for its downfall: Once owning

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech
Use feedback data to measure the impact of your CX initiatives, and drive growth.

Calculating the ROI of CX: Complete Guide 2024 [Includes spreadsheets] Members Public

A complete and comprehensive guide to help you calculate the ROI of CX and prove the value of CX & NPS to executive teams. A customer experience ROI guide.

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech
Abstract Digram of how to code qualitative data

Coding Qualitative Data: How To Guide Members Public

A starting guide for coding qualitative data manually and automatically. Learn to build a coding frame and find significant themes in your data!

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech
Mining customer feedback to uncover gold nuggets of actionable insights

How to get meaningful, actionable insights from customer feedback Members Public

Many companies collect vast amounts of raw customer data, but don’t know how best to use it! Here's how to turn your feedback into actionable insights.

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

Why invest in the Net Promoter Score? Members Public

Are you wondering whether to invest in the Net Promoter Score (NPS) to improve your customer experience? The debate is rife amongst NPS evangelists and those who are more doubtful, so here I share some examples of companies who have invested in NPS and made real improvements. (In this post,

Agi Marx
Agi Marx
AI & Tech

How to leverage AI to improve your Customer Experience [video] Members Public

If you missed our popular webinar on how AI can improve customer experience, catch the recording here! In this webinar recording, you’ll get an insight from industry experts on how AI can be applied to the customer experience. Quick Tip: Check out the Agenda with time references below. You’

Agi Marx
Agi Marx
AI & Tech