AI & Tech
Read articles and blog posts to understand how AI and technology is used to analyze unstructured feedback data at scale. Keep up to date with the latest in AI technology, including LLMs, Machine Learning, NLP, Prompt Engineering and more.

AI helps unlock valuable insights, but is there a catch? Learn from insights thought leaders Paid Members Public
How are insights leaders using AI to help them be more successful? Several thought leaders shared their perceptions with us at TMRE 2023 - here are 5 key considerations.

AI-powered, human enhanced! How to take feedback analytics to the next level Paid Members Public
Can you trust AI when you don't understand the way it makes decisions? Or do you need control? Learn how AI and people can collaborate to get the best insights from feedback faster.

Know what great looks like: building trust in text analytics software Paid Members Public
When it comes to analyzing feedback, AI can be your best friend. But can you trust text analytics software if you don’t understand how it works?

Why does text analytics have a bad reputation? Paid Members Public
Text analytics has been around for dozens of years and several hype cycles. The most recent one, in 2020, is attributed to GPT-3, a proprietary language model. It’s basically a giant black box that costs an estimated $12 million to train. A language model means that if you give

What GPT-3 means for Customer Feedback Analysis Paid Members Public
What is GPT-3 exactly? And what does this new AI model mean for customer feedback analysis?

Text Analytics Software – How to unlock the drivers behind your performance Paid Members Public
Many organisations, large or small, gather customer feedback to improve their CX efforts and ultimately their bottom line. But gathering feedback alone can’t make much of a difference. We need to analyze our feedback to discover insights that inspire us to drive action at our organisations. Enter; Text Analytics

What is Deep Learning? A brief history, and what it means for the future Paid Members Public
At Thematic, we have a dedicated research team that is always innovating to bring you the most accurate sentiment and thematic analysis. Solving this difficult task requires in-depth understanding of both the problem of customer feedback analysis and the relevant advances in technology. This article is a glimpse into one

Calculating the ROI of CX: Complete Guide 2024 [Includes spreadsheets] Paid Members Public
A complete and comprehensive guide to help you calculate the ROI of CX and prove the value of CX & NPS to executive teams. A customer experience ROI guide.