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Case Studies

13 Posts
How DoorDash Research Team Does More with Less: Fast and Flexible
How DoorDash Research Team Does More with Less: Fast and Flexible
Members Public

Discover how DoorDash's lean research team helps everyone get insights, scaling the impact of research by rethinking how they can achieve results and drive customer obsessed thinking.

Product Experience
How Watercare drives customer excellence with VoC and Thematic
How Watercare drives customer excellence with VoC and Thematic
Members Public

When two major storms wreaked havoc on Auckland and Watercare’s infrastructurem the utility went through a CX crisis. With a massive influx of calls to their support center, Thematic helped them get inisghts from this data to forge a new approach to restore services and satisfaction levels.

Using Thematic
Lendingtree: transforming the loan market experience with Thematic insights
Lendingtree: transforming the loan market experience with Thematic insights
Members Public

Back in 1996, Doug Lebda struggled to manually compare mortgage offers while searching for a home in Pittsburg. It was a classic problem of battling to make a decision because it was difficult to access and compare information. He decided to create an online marketplace for loans to solve the

Case Studies
Scale or fail: 
Building an infinite customer feedback loop with AI
Scale or fail: Building an infinite customer feedback loop with AI
Members Public

Atlassian's Mick Stapleton shares his story of the enrichment and automation of the Atlassian customer experience, and how Thematic made it possible.

Using Thematic
Harnessing NLP to address customer needs: Munna Ahaduzzaman at Atlassian
Harnessing NLP to address customer needs: Munna Ahaduzzaman at Atlassian
Members Public

Atlassian has to make sense of disparate customer datasets across all of its products. With Thematic, they can drill down into the detail, finding exactly where a problem originates and what needs to be fixed.

Using Thematic
Solving for the whole customer experience: Ant Marty from Instacart
Solving for the whole customer experience: Ant Marty from Instacart
Members Public

Instacart has four distinct types of customers: their end consumers, personal shoppers, retailers, and the companies advertising on their platform. Hear from Ant Marty about how she uses Thematic to solve for Instacart's whole customer experience.

Customer Experience
Getting a Dasher sense: How Emma Glazer at DoorDash builds customer understanding
Getting a Dasher sense: How Emma Glazer at DoorDash builds customer understanding
Members Public

As a marketing director at America’s largest online food delivery company, Emma is on a quest to understand what matters most to the DoorDash delivery drivers – or dashers – who are her customers.

Customer Experience
Unlocking contextual insights with Levels to build a better product
Unlocking contextual insights with Levels to build a better product
Members Public

Through using Thematic, Levels can focus on specifics in user experiences and be more human-centered in their design solutions.

Product Experience
How to super-charge your Qualtrics setup with Thematic & Power BI
How to super-charge your Qualtrics setup with Thematic & Power BI
Members Public

Qualtrics is one of the most well-known and powerful Customer Feedback Management platforms. But even so, it has limitations. We recently hosted a live panel where data analysts from two well-known brands shared their experiences with Qualtrics, and how they extended this platform’s capabilities. Below, we’ll share the

Customer Experience
How LinkedIn Fuels NPS Insights Using Thematic's AI
How LinkedIn Fuels NPS Insights Using Thematic's AI
Members Public

In a recent presentation for NEXT by the Insights Associations, LinkedIn market research professional Allison Schoer joined Thematic’s co-founder Alyona Medelyan to share how LinkedIn uses Thematic to dig deep into feedback trends, align stakeholders around initiatives. If you would like to watch the presentation, check it out below.

Using Thematic
Vodafone: transforming customer experience with Thematic insights
Vodafone: transforming customer experience with Thematic insights
Members Public

Vodafone New Zealand has measured Touchpoint Net Promoter Score (TNPS) for many years. Three years ago, Vodafone Group migrated to an established Voice-of-the-Customer platform and Vodafone New Zealand was a key pilot market. In 2018 the company set an ambitious goal to significantly increase Touchpoint NPS across all customer-facing teams.

Case Studies
How Greyhound reduces analytics time tenfold with Thematic Text Analytics
How Greyhound reduces analytics time tenfold with Thematic Text Analytics
Members Public

A great example of a company who has transitioned from time-consuming, manual customer feedback analysis to AI-powered, fast text analytics, practically in no time, is Greyhound. Greyhound is the well-known bus transportation network, with services across the United States, Canada and Mexico.  We spoke with Matthew Schoolfield, the Manager for

Customer Experience