Feedback Analysis
Why invest in the Net Promoter Score? Paid Members Public
Are you wondering whether to invest in the Net Promoter Score (NPS) to improve your customer experience? The debate is rife amongst NPS evangelists and those who are more doubtful, so here I share some examples of companies who have invested in NPS and made real improvements. (In this post,
Topic Modeling for Text Analysis: The Hype vs. Reality (Part 4/5) Paid Members Public
This is the 4th article in my series of Text Analytics posts explaining popular approaches to feedback analysis. Last week, we talked about text categorization, a Machine Learning approach that requires training data. We concluded that it can’t detect emerging themes in people’s feedback and that it’s
How Greyhound reduces analytics time tenfold with Thematic Text Analytics Paid Members Public
A great example of a company who has transitioned from time-consuming, manual customer feedback analysis to AI-powered, fast text analytics, practically in no time, is Greyhound. Greyhound is the well-known bus transportation network, with services across the United States, Canada and Mexico. We spoke with Matthew Schoolfield, the Manager for
How to make your life easier, as a consumer insights professional Paid Members Public
You may have heard of Art.com; the online e-commerce platform that brings easily accessible, top-notch art to everyone. The company has gone through a lot of changes recently, in a short amount of time. Being tasked with upgrading the quality of their consumer insights, and the way Art.com
What makes a Scotch top notch? - Thematic analyzes 1000 tasting notes of distilled spirits Paid Members Public
Like most Ukrainians, my dad is a spirits aficionado. One of his favorite things to do while drinking is to read the tasting notes printed on the labels of cognac or whisky bottles. Believe it or not, but this was how I often practiced my beginners English after school: translating
The top everyday AI analytics you need to know Paid Members Public
Continuing our blog series on artificial intelligence AI (see earlier blog posts), we share some examples of everyday AI applications and commonly used AI analytics. If you look hard enough, you’ll find plenty of everyday examples of how businesses have used AI to make your (and their) life easier,
The rise of AI: how businesses have leveraged AI text analytics to grow in 2018 and beyond Paid Members Public
Often, AI is portrayed in the media as this ever-growing frenzy that will ultimately lead to robots stealing our jobs. And, how we should fear computers that are more intelligent than we are. Really? But as 2018 comes to a close, it’s clear some businesses aren’t paying attention
12 big mistakes when collecting and analyzing customer feedback Paid Members Public
Are you getting the most out of your customer feedback? How can you ensure your feedback will transfer to solid actionable insights that make a difference to your business? Here, we share some common mistakes we’ve seen companies do when collating and analyzing feedback – make sure you’re not