Using Thematic
Read articles on how to get the most out of Thematic AI software and customer feedback data. Learn from customer stories, product examples and tips.

Thematic shortlisted for Best CX Partner 2023 in Australia and New Zealand’s CX Awards Paid Members Public
We're thrilled to reveal that Thematic is on the shortlist for the coveted Best CX Partner 2023 award in the Australia and New Zealand CX Awards!

How do users feel about Twitter rebranding to X? Paid Members Public
With Thematic, I can surface insights from thousands of Twitter/X user reviews. Let's take a look at how they're really feeling about the rebrand.

Pioneering the future of customer feedback analytics: an interview with Alyona Medelyan Paid Members Public
Read Upsilon's interview with Alyona and discover how she got started in the world of feedback analytics - and built Thematic!

Scale or fail: Building an infinite customer feedback loop with AI Paid Members Public
Atlassian's Mick Stapleton shares his story of the enrichment and automation of the Atlassian customer experience, and how Thematic made it possible.

The future of insights: introducing Thematic Answers Paid Members Public
Stop searching your feedback data. With Thematic Answers, type in your question and get a detailed answer, along with quantified and verbatim evidence. Dive in and ask for more details. It's for insights on the spot!

Product Update: Chart Exports Paid Members Public
We've heard from customers that they want to be able to share the impactful visuals in Thematic more widely, more easily - and now you can!

Product Update: Feedback Summarizer Paid Members Public
Summarize your data throughout the platform, to instantly understand what matters most to customers, as well as how and why it's changing.

Introducing Thematic's Bold New Look: A Brand Refresh for the Future of Feedback Paid Members Public
We're thrilled to introduce our refreshed visual brand. In this post, we're sharing the "why" behind the update, the thoughtful design choices, and more.