Using Thematic
Read articles on how to get the most out of Thematic AI software and customer feedback data. Learn from customer stories, product examples and tips.

AI helps unlock valuable insights, but is there a catch? Learn from insights thought leaders Paid Members Public
How are insights leaders using AI to help them be more successful? Several thought leaders shared their perceptions with us at TMRE 2023 - here are 5 key considerations.

Product update: Feedback categorization Paid Members Public
Thematic now has a feedback categorization filter, so you can effortlessly identify all the Questions, Issues and Requests within your customer feedback.

Product update: Quick Edit Paid Members Public
With Thematic's Quick Edit feature, you can edit your themes on the fly as you’re viewing data. And for the first time, you can also change the sentiment!

Customer-led product strategy: a guide Paid Members Public
Customer-led product strategy is about designing the best product experience. But how should you approach it, and avoid common pitfalls?

How Thematic Drives Data-Driven Prioritization for Hopin Paid Members Public
Discover how Hopin empowered product teams with data-driven prioritization by using Thematic to transform customer feedback into rich insights at scale. Learn how Thematic simplified the process and helped product teams build critical features faster.

Thematic company retreat 2022 Paid Members Public
Our team is fully remote, which works really well for us. But we do like to bring the team together in person each year - this time we met in New Zealand!

Building a case for feedback analytics Paid Members Public
You might already be sold on feedback analytics software - welcome to the club! But now you need to prove that it's a worthwhile investment. We've put together this post to help you build a business case for feedback analytics.

Product discovery: what you need to know Paid Members Public
Product discovery guides product development teams to find the right problems to solve for their customers. But what is product discovery, and what makes it work well?