Customer Journeys
Why Customer Intelligence is a big deal for product teams Paid Members Public
Customer intelligence is crucial to building better products and experiences. It's the system of collecting and analyzing customer data to access the deep understanding and actionable insights your product team need.
Customer Journey Management – it’s not just about the mapping! Paid Members Public
As with any profession, customer experience is defined by a number of competencies, tools, techniques and methodologies that are recognised and practised by thousands of specialists around the world. It is a challenging profession for a variety of reasons – largely because it is not ‘black and white’. There is no
5 best practice tips for customer journey mapping surveys Paid Members Public
Customer journey mapping is a great way to truly visualize your customer experience so that you can help drive positive change within your organization. What is a customer journey map? Let’s firstly define what a customer journey [https://www.magnificent.com/magnificent-stuff/should-your-business-be-focusing-on-omnichannel-marketing] is. It’s literally every experience
Motivate stakeholders for VOC using customer lifetime value Paid Members Public
Consider these factors when using VOC insights to motivate stakeholders and prioritize tasks, focusing particularly on customer lifetime value.
10 insider customer experience tips according to Shep Hyken Paid Members Public
Shep Hyken knows a thing or two about customer experience. He needs no introduction in industry-wide circles, but in case you’re not familiar with his name: Shep is an award-winning customer service and customer experience speaker, a New York Times and Wall Street Journal best-selling author, A.K.A
Emotional analysis of customer feedback – the missing link Paid Members Public
According to Bruce Temkin’s 2016 study, after a positive emotional experience, customers are 15 times more likely to recommend a company. 15 times more likely! That’s a huge difference. Not surprisingly, emotion analysis is receiving a lot of buzz. But do the current solutions deliver on the key
